Jason Clay invented the concept of 'rainforest marketing' by founding Cultural Survival Enterprises to generate income for forest communities in North, Central and South America. An anthropologist, his research has spanned 15 countries covering human rights, peasant agriculture, nutrition, development, and resource rights. His work provided some of the first insight into what is now known as 'devolution,' the dissolution of state borders in favor of nations delineated along ethnic and cultural boundaries. He is Executive Director of Rights & Resources and a senior fellow at the World Wildlife Fund.