6. Arcata, California
Green Town in the Redwoods
May/June 1997
Cathy Madison Utne Reader
Got dreadlocks? Got a VW bus? Got a cause? If so, you've got a home in Arcata, especially if gorgeous redwood forests and bold community spirit complete your picture of the good life. This coastal town on scenic Highway 101 about 280 miles north of San Francisco is a place where ecology movement radicals meet timber industry pooh-bahs head on, and both survive.
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Established in the 1840s as a base town for the California gold fields, Arcata later cast its economic lot with the logging and fishing industries. The early '70s forced the city to change. While the timber industry withered, ecoforces coalesced and thrived, boosted in part by the town's heroic tussle with the state government over the widening of Highway 101. Today 20 percent of Arcata's voters are Green Party members; this is the first town in the country to elect a Green majority to the city council. It's a tenuous hold, since conservatives haven't exactly vacated the area.
Arcata's 15,000 residents have learned over the past few years how to build a strong community through effective use of resources. Recycling is religion here, but the town is too far away from major metro areas to make it simple. So the community developed its own markets and built an infrastructure based on microindustries and value-added products. Now the town exports compost, potting mix, and soil builders instead of lumber. A local company, Fire & Light Originals, is nationally known for making high-end recycled glass dinnerware and tiles. Local produce is sold at the Foodworks Culinary Center, which houses 10 full-time businesses, including Fish Brothers' smoked salmon, and rents community kitchens to an up-and-coming dozen more. The economy may not exactly be booming, but at least it's improving; the unemployment rate has dropped from 16 percent in the early '80s to just over 7 percent today.