November 22, 2009
UTNE READER

Are Black People Cooler Than White People?

(Page 2 of 5)

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See, black cool is cool as we know it. I could name names—Michael Jordan and Chris Rock and Me'shell Ndegeocello and Will Smith and bell hooks and Li'l Kim—but cool goes way back, much further than today's superstars. Their antecedents go back past blaxploitation cinema, past Ike Turner to Muddy Waters, beyond even the old jazz players and blues singers whose names you'll never know. Cool has a history and cool has a meaning. We all know cool when we see it, and now, more than at any other time in this country's history, when mainstream America looks for cool we look to black culture. Countless new developments can be called great, nifty, even keen. But, cool? That's a black thang, baby.

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And I should know. My being cool is not a matter of subjectivity or season. Having lived as a nigga has made me cool. Let me explain. Cool was born when the first plantation nigga figured out how to make animal innards—massa's garbage, hog maws and chitlins—taste good enough to eat. That inclination to make something out of nothing and then to make that something special articulated itself first in the work chants that slaves sang in the field and then in the hymns that rose out of their churches. It would later reveal itself in the music made from cast-off Civil War marching-band instruments (jazz); physical exercise turned to public spectacle (sports); and street life styling, from pimps' silky handshakes to the corner crack dealer's baggy pants.

Cool is all about trying to make a dollar out of 15 cents. It's about living on the cusp, on the periphery, diving for scraps. Essential to cool is being outside looking in. Others—Indians, immigrants, women, gays—have been "othered," but until the past 15 percent of America's history, niggas in real terms have been treated by the country's majority as, at best, subhuman and, at worst, an abomination. So in the days when they were still literally on the plantation they devised a coping strategy called cool, an elusive mellowing strategy designed to master time and space. Cool, the basic reason blacks remain in the American cultural mix, is an industry of style that everyone in the world can use. It's finding the essential soul while being essentially lost. It's the nigga metaphor. And the nigga metaphor is the genius of America.

Gradually over the course of this century, as there came to be a growing chasm of privilege between black people and niggas, the nature of cool began to shift. The romantic and now-popular image of the pasty Caucasian who hung out in a jazz club was one small subplot. Cool became a promise—the reward to any soul hardy enough to pierce the inner sanctum of black life and not only live to tell about it but also live to live for it. Slowly, various watered-down versions of this very specific strain of cool became the primary means of defining American cool. But it wasn't until Elvis that cool was brought down from Olympus (or Memphis) to majority-white culture. Mass media did the rest. Next stop: high fives and chest bumps and "Go girl!"; Air Jordans and Tupac and low-riding pants.

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