Seed Savior
Farm boy turned warrior, Marvin Redenius battles a behemoth
November/December 1999
Anne Fitzgerald Utne Reader
Blond and blue-eyed, Marvin Redenius reaches out to shake hands.
Wearing a gray T-shirt with blue jeans tucked into the tops of
brown, square-topped work boots, he looks every bit the young
farmer, not the head of a multi-million-dollar farm supply network.
He often dresses that way for work, although he's grubbier today
than normal; he's been checking on the house he and his wife are
having built next to the business here in Belmond, a small town in
north central Iowa.
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Feeling his way, Redenius sits at the head of a conference table
and checks for the time, flipping open the crystal of his watch and
lightly touching the small bumps on its face with his right index
finger. 'I'm blind, you know. That's why I have this watch,' he
says.
Redenius, 35, is an unlikely warrior in a legal battle against a
global agribusiness behemoth--Des Moinesñbased Pioneer Hi-Bred
International Inc.--that could help determine the future of the
agricultural seed industry, a multi-billion-dollar business with
extensive research, production, and marketing operations in the
Midwest. A farm boy and high school graduate, he started his
company nine years ago with $1,500 and a business partner,
operating out of a small room in his home in Clarion, a county seat
about 20 miles from here.
His company, Farm Advantage Inc., uses a network of more than
100 independent contractors to sell crop seed and farm chemicals at
a discount to farmers in the Upper Midwest. Redenius claims it is
one of the fastest growing such companies in the region, with
annual sales that run into eight figures, though he won't specify
an amount.
Early last year, about a week before the business moved to a new
21,000-square-foot headquarters, a U.S. marshal served legal papers
notifying Redenius that he was being sued by Pioneer for patent
infringement.
His misstep? Selling 600 bags of Pioneer seed corn, which he
bought from another seed dealer, without Pioneer's permission. The
company sought damages and a halt to the sales.
Redenius was incredulous. 'Out of the people they could have
gone after, and they came after me,' he says. 'Aw, get real. This
is ridiculous.'
He claims Farm Advantage and its affiliates had been selling
Pioneer seed for years with the seed company's knowledge. But in a
complaint filed in U.S. District Court in Sioux City early last
year, Pioneer claimed the sales were unauthorized. Also named as
defendants were several Farm Advantage sales representatives.
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