Plugged into Protest?
E-activists rally on the Web, but can they build a movement?
July/August 2000
Craig Cox Utne Reader
Last November's 'Battle in Seattle' and more recent International
Monetary Fund/World Bank protests in Washington, D.C., have
elevated the long-suffering American left to a state of giddiness
unmatched since Richard Nixon fled to San Clemente. Thousands of
spirited activists from across the country descended on these
cities to highlight the harmful effects of globalization, sparking
a lively debate on a subject the major media had all but ignored.
'The Washington demonstrations added to the political organizing
miracle of Seattle,' wrote Don Hazen in the alternative press news
service Alternet (April 21, 2000). 'It further solidified
the growing sense that finally, 30 years after the women's, civil
rights, and antiwar movements, a mass movement of young people is
emerging with the ability to change the nature of the debate about
the future of the globe, with help from their elders, whose
political values may be coming out of hibernation to join the
fray.'
Behind all this good cheer is a unique organizing tool
unavailable to '60s activists: the Internet. As Hazen and others
have noted, communications technology may profoundly affect the
future of this new activism era. Whether organizing efforts are
local, national, or global, e-mail listservs and Web sites have
become a vital link. 'The Internet is an agitator's dream: fast,
cheap, far-reaching,' writes L.A. Kauffman in an Alternet essay
following the D.C. action. 'And with the planetary reach of the
World Wide Web, activist networks are globalizing at nearly the
pace of the corporate order they oppose.'
Prior to the D.C. rally, for instance, activists could download
pamphlets, fact sheets, and even poster art from the official
protest Web site (www.a16.org).
They could log onto list serves to work out travel arrangements and
other logistics. The Web not only helps individuals; it's also a
godsend for the small, cash-strapped organizations that drive most
social change efforts. 'We don't have any money, but it's not a
problem at all,' Yale University activist Terra Lawson-Remer,
national organizer of the Student Alliance to Reform Corporations,
told The Nation (April 24, 2000). 'We post all of our
information and training packets on the Web so campus groups can
just download them. Almost every student has access to a
computer.'
But can you build a movement that extends beyond New Haven and
Ann Arbor, Berkeley and Eugene, with a technology designed for
virtual, rather than real, community? America's last great social
movement era was fueled by face-to-face local organizing, endless
meetings, teach-ins, and speeches--everyday gestures of trust and
commitment that solidified personal relationships. It's not clear
whether e-mail or Web conferences can build those relationships.
'Movements aren't born on the Internet,' writes Kauffman. 'The
digital realm can't supply the mysterious spark that turns an
obscure cause into a widespread passion, that motivates scattered
individuals to take collective action.'