March 20, 2010
UTNE READER

Porn to Sell: Product Placement Meets Porn Movies

August 7, 2000
Amanda Luker 
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Porn to Sell: Product Placement Meets Porn Movies

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These days porn is no longer relegated to the sticky-seated moviehouse or wrinkled magazines stuffed under mattresses. Thanks in part to increased media access, skin flicks are becoming more and more mainstream, according to Robert Wilonsky of theHouston Press.

'If you don't think porn's not just your father's dirty little secret anymore,' Wilonsky writes, 'you haven't been on the Internet, haven't watched MTV or VH1 (which airs the documentary Porn to Rock as often as it shows commercials), or haven't picked up a copy of GQ or Redbook, the latter of which recently picked Vivid's 'Bad Wives' as one of '5 Sexy Things He's Longing For.''

So it is not surprising that the new trend in the industry is advertising. That's right: product placement on a set that requires very few props. Wilonsky explains: 'Before the clothes end up in a heap on the floor, you can clearly see the clothier's logo brandished across the chests of men and women about to go at it: Ecko Unlimited, the mark of the stud.' -- Amanda LukerGo there>>

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