November 22, 2009
UTNE READER

Amazon.com's Brave New Privacy Policy

(Page 2 of 3)

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In the unlikely event that Amazon.com Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

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Customer privacy is an issue we take very seriously at Amazon.com. Our commitment to protecting customer information and ensuring the security of every transaction remains the same as it always has been.

However, our business has grown and evolved significantly since the time we posted our previous privacy policy, and we wanted to be sure that our privacy policy continues to accurately reflect our business practices now and in the forseeable future.

Our revised privacy policy provides more details about the limited ways that we collect and share information--we think this is good for our customers. We realize that you make a choice when shopping on our site and providing us with information, and we want all of our customers to make an informed choice to do business with Amazon.com.

If the terms of our privacy policy are unacceptable to you, we will assist you in closing your account. Once your account has been closed, it is no longer accessible by you. You would need to start a new account if you wish to place future orders with us. Please note that we cannot totally remove account information from our system, as it is part of our business transaction records.

If you would like us to close your Amazon.com account, please write back to us at account-close@amazon.com.

I hope I have answered your questions. Please let us know if you have any further concerns, and thank you for shopping at Amazon.com.

Best regards,

James Nobis
Amazon.com
Earth's Biggest Selection

James Nobis: [Mr. Nobis; please note that the content of our e-mail correspondence will be incorporated into an opinion article]

I figured amazon.com would insist on retaining the right to betray my privacy. It is the exact scenario I have written about for two years. Thank you for irrefutably confirming this sad "New Economy and Internet" paradigm for me, and everybody else. -David Matthews

MIRANDA WARNING-

Please note the statement: "In the unlikely event that Amazon.com Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets."

This statement is due primarily to the fact that amazon.com is in a significant "sell" posture due to a very uncertain future, and is preparing to be acquired. Your purchase profile and history will be sold to a buyer, who will resell it and resell it and resell it ...

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