Armchair Guerrillas: A Marketer's Worst Nightmare, Dave Carter, Red Pepper
They are the marketing executive's worst nightmare: the 'armchair guerrilla' who enters every possible marketing scheme contest, yet never buys the product. Mark, one of a growing band of anti-capitalist 'compers,' tells Dave Carter ofRed Pepper how to beat marketing managers at their own games. These culture jammers (who are well aware that the competitions are tools of the advertising industry) have organized, too, with a magazine and even some clubs to share their winning strategies with each other. Mark supplies us with a few tips, like sending in your contest entries on picture postcards rather than plain ones ('...those bright young things in marketing are suckers for them'), and pretending you have a company car, whereupon you will be inundated with free offers 'simply for letting other manufacturers know when your 'car' is due for renewal.' -- AL
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