November 20, 2009
UTNE READER

As American as Tandoori Chicken

Call centers in India encourage British and American accents.

November-December 2001
by Craig Cox  
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Call centers, firms that respond to telephone inquiries from customers, have become big business in India, where British and American companies can hire workers at one-tenth the cost of employees at home, writes Arundhati Roy in her new book, Power Politics (South End Press). Trouble is, the companies don’t want their customers to know they’re talking with Indians, so new employees are trained to lose their accents and keep current with the latest American and British slang.

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