March 20, 2010
UTNE READER

OpenCola and the 'Copy Left' Movement

How bringing info into the public domain is reshaping ideas about intellectual property

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The Science of Censorship

John Borowski, a science teacher in Philomath, Oregon, described in our May/June 2001 issue how industry front groups like the Greening Earth Society and the Temperate Forest Foundation had come to dominate the annual National Science Teachers Convention, circulating teaching materials designed to counter environmental education initiatives. 'Their objective is simple: protect industries that despoil the planet and put the brakes on the emergence of environmental awareness among young people,' he wrote.

His criticism sparked a campaign by the Native Forest Council to expose the industry front groups and their propaganda. The campaign, called Children for an Honest Education, was set to launch this March at the giant National Science Teachers Convention in San Diego. But Gerald Wheeler, executive director of the National Science Teachers Association (NSTA), which sponsors the convention, moved quickly to censor any criticism of corporate exhibitors. In a February 20 letter to Native Forest Council president Tim Hermach, Wheeler wrote that NSTA had received complaints about Borowski's remarks and told Hermach he and his organization would not be allowed to make any 'adverse comments' about other exhibitors or distribute any critical literature.

RELATED CONTENT

Move over Coke (and Pepsi), there's a new player in the cola wars. Meet OpenCola.

Okay, that may be a bit of an overstatement, but the new soft drink is different from others in one key respect: It's the world's first '"open-source" consumer product, writes Graham Lawton in the British magazine New Scientist (Feb. 2, 2002). While Coca-Cola and PepsiCo jealously guard their secret formulas, the makers of OpenCola give their recipe away on their Web site, www.open cola.org. Not only that, they encourage people to make the stuff at home, and to modify and improve the recipe at will. There's one caveat: The modified formulas must also be freely available to the public. Why? Because, as the open-source argument goes, if you let your customers play with the formula for your product-whether it's software code or a soft drink recipe-they'll find and fix flaws quicker and cheaper, and think up more creative improvements, than you ever could on your own, even with a huge R&D budget and a team of engineers. In the end, everybody benefits from better software, or better cola, as the case may be.

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