Big Fun Cool Things, Steven Heller, Metropolis
Edwin Schlossberg's life in 'experience design' revolves around his belief that 'the idea that you make an experience that requires a conversation in a public place is training for the fact that culture is collective.' As Steven Heller notes in Metropolis magazine, Schlossberg's focus on provoking public interplay with design over the last 30 years has produced such creative environments as the American Family Immigration History Center at Ellis Island, Innovation Station at the Henry Ford Museum, and the Pope John Paul II Cultural Center. 'His current works in progress, including two branches of a children's museum, a hospital environment for kids, and an arboretum, offer various ways to have conversations in public places while raising the stakes of interactive experience,' Heller writes.
--Julie Madsen
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