March 21, 2010
UTNE READER

Don't Buy It

July 15, 2002 Issue
By Julie Madsen 
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Don't Buy It, 

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Web site review by Julie Madsen
Just like the advertisers, PBS Kids wants to get 'em while their young. But this Web site will do children much more good than the sugary cereals, corporate-created music, and toy-industry-deemed "must-haves" that advertisers are teaching them to want. Don't Buy It strives to inoculate kids against the empty messages and pressure to buy that assault them from TVs, billboards, and slick packaging on products. (Even adults could take some lessons from this site on the craftiness of advertising.) With its quizzes and fun facts on everything from junk food to boy bands, the site makes conscious consumption as entertaining as any current media-hyped "sensation."
--Julie Madsen
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