Alternative Energys Image Problem

By Sara V. Buckwitz
September 16, 2002 Issue

Article Tools
Print
Comments
RSS
Alternative Energy's Image Problem, Amanda Griscom, Grist magazine
"The truth is, clean energy has about as much sex appeal as a Rainbow Planet catalogue," writes Amanda Griscom on the environmental news site Grist magazine. Case in point: in July, the 155,000-seat Texas Motor Speedway stadium was empty for the Dell and Winston Solar Challenge. Apparently the "historical significance of solar power was lost on the NASCAR and monster-truck crowd that normally flocks to this Fort Worth hotspot," writes Griscom. Amely Greeven, a marketing consultant currently working on campaigns for Nike, Gucci, and Yves Saint Laurent argues that the green revolution needs a makeover. "It needs a marketing strategy that's edgy and of-the-moment, rather than lost in a '70s sensibility."

RELATED CONTENT

--Sara V. Buckwitz
Go there>>
RSS | Comments | E-mail | Print


Archived Comments

12488
MY COMMUNITY
MOST POPULAR


Pay Now & Save $6!
First Name: *
 Last Name: *
Address: *
 City: *
State/Province: *
 Zip/Postal Code:*
Country:
 Email:*


(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $6 and get 6 issues of Utne Reader for only $29.95 (USA only).

Or Bill Me Later and pay just $36 for 6 issues of Utne Reader!