March 20, 2010
UTNE READER

Mecca Cola Classic

May 9, 2003
Erin Ferdinand Utne.com 
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America?s economy is so war-dependent, even our colas have battles. In Israel, however, war is more than just some Madison Avenue concoction, and no one is profiting. Enter Mecca-Cola, the Muslim-friendly beverage with a different business model: ?putting the economy to work in the name of ideology.? Twenty percent of Mecca-Cola?s net profits go to Palestinian charities promoting child welfare, education, and achieving peace without the use of ?fighting factions.? Founded by French-Tunisian Tawfiq Mathlouthi, Mecca-Cola is quickly becoming the hit of the Middle East and European Union among soda drinkers tired of the dominance of American colas. To quote the Mecca-Cola motto: ?No more drinking stupid. Drink with commitment.?
?Erin Ferdinand

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