Rethinking Our Basic Assumptions
Kate Zurlo-Cuva Utne.com
June 27, 2003
Spring has just turned into summer, which means ?the ?Points of
Assumption? scouting season has begun!? according to the folks at
smartMeme.com. A smartMeme is a vehicle injecting new
ideas into popular culture, contesting established meaning and
facilitating popular rethinking of assumptions. The site opening
coincided not only with the first day of spring, but also with
their campaign for followers to readjust the inherent
contradictions in their daily activities with the basic values of
life and justice. The writers, thinkers, artists, organizers, and
activists who contribute to the site stress the importance of
holistic values based in critique of culture, and encourage
followers to design their own brigades. In their words, ?many of us
are familiar with direct action at the points of destruction,
consumption, or decision. The question now is how can we get beyond
individual campaigns and single-issue frameworks to aim our ?direct
action at the point of assumption?? The web site provides a reading
list, an open ?Meme Lab? discussion forum, news, email action
alerts, and a helpful glossary of terms, which indeed includes the
word smartMeme.
?Kate Zurlo-Cuva
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