A Wealth of Relationships

Article Tools

Print

E-mail

Comments

RSS

Our next step is to explore our company?s formal structure. We?d like to become one of those nonprofit/for-profit hybrids I mentioned. We hope to meld a foundation partnership with family ownership, employee participation, and some sort of co-op mechanism involving our readers. Our wish list also includes shared ownership and investment with other mission-driven companies.

We see this moment as an opportunity, a chance to call upon almost 20 years of credibility and connection?a form of wealth that can?t be manufactured overnight. We?re convinced that our ability to thrive will depend on the relationships we?ve relied on from the beginning.

Our central relationship remains with, you, our readers. In every issue, we cover a vast array of ideas, thanks to our collection of almost 2,000 independent publications. Many of our mission-driven advertisers connect us with their own diverse worlds. But that?s nothing compared to the cultural network created by the nearly 500,000 readers who, our surveys tell us, see each issue of the magazine. You are change agents situated at the intersections of disparate and overlapping networks. And because others consult you before making decisions, you are instrumental in spreading ideas through the culture. Factor that in, and what emerges is a fascinating map of economic and political possibility.

It is time for all of us who believe that we live in an era of shifting paradigm to understand more deeply that the changes we are advocating are predicated on relationship?that the wealth of the future and our ability to work efficiently and effectively are all about accessing webs of relationship.

We?ll keep you posted as we attempt to embed our mission within this network. Until then, we hope our coverage on money (see page 56) will inspire you to think more deeply with us about how to use the real source of wealth?relationships?as a vehicle of transformation.

RSS | Comments | E-mail | Print