Get Your Rockstar On
In five easy steps
November / December 2003
Heather Bradley SOMA
Remember grunge? All you had to do was tie a flannel shirt
around your waist, lace up a pair of Doc Martens, look morose, and
you were pretty much in. The sleepy Pacific Northwest became the
world's largest focus group in the early '90s.
These days we're in more complex territory. Now there's not a
region that's 'hot,' but an attitude, albeit a vague one: the
garage rock brand that The Strokes unwittingly (or completely
wittingly) breathed life into. (Now we're besieged with 'The'
bands: The Hives, The Ataris, The Music, The Coral, The
Rapture...but hell, it's better than three years ago, when your
mainstream music choices were Creed, 'NSync, and Macy Gray.)
Faced with another music-spawned fashion trend, SOMA gives you
five easy steps to looking like a rock star circa 2003. And pay
attention, because these days nonconformity is so conformist...
1. Ironic T-Shirt. Maybe it says, 'Jesus is my
Homeboy.' Perhaps it supports a local diner or auto parts store, or
professes allegiance to a certain brand of cigarettes or pop icon
like a young Tito Jackson or a fledgling Hall and Oates. Or maybe
it simply sports the beloved catchphrase, 'Yo, Adrian!' (Jake's Dry
Goods, $34). You could go so far as to don a shirt with howling
coyotes silhouetted against a Southwestern backdrop, but you
probably shouldn't. Even irony has its limits.
2. Jack Daniel's. This no-bullshit, preferred
beverage has been featured in every single 'downward spiral'
montage in VH1's Behind The Music, and, most importantly,
it has been a rock star staple for years -- which, given the
derivative nature of the current rock star moment, makes perfect
sense. If regular JD is a little harsh going down, go premium.
(Jack Daniel's Whiskey, Single Barrel, 750 ML, $39.99)