November 22, 2009
UTNE READER

Filesharing is Not the Enemy

(Page 2 of 2)

May 20, 2004
Joy Lanzendorfer Alternet 
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But the differences between indy and mainstream media cloud the picture, suggests Eric Garland, CEO of BigChampagne, a market research firm focusing on online media. 'Many independent musicians are not in the business of selling you a plastic disc, but a relationship,' he says. 'They want a loyal fan, the person who will buy a t-shirt or a concert ticket when they come into town. That's a very different business from the kind of widgets and Coca-Cola products the four major labels are into.'
-- Jacob Wheeler

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