November 22, 2009
UTNE READER

A Brave New Branding

(Page 2 of 2)

March 3, 2005
Barb Jacobs Utne.com 
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As Kilts explained in his interview with ABC, most agree that scientists do not know of any 'buy button' in the brain yet, but that is exactly what Commercial Alert is concerned is just around the corner.

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In his letter to the Senate Commerce Committee, Ruskin asks 'what would happen in this country if corporate marketers and political consultants could literally peer inside our brains, and chart the neural activity that leads to our selections in the supermarket and the voting booth? What if they then could trigger this neural activity by various means, so as to modify our behavior to serve their own ends? ... 'Orwellian' is not too strong a term for this prospect.'

Go there >> Playing With Your Mind

Go there too >> Neuromarketing

Go there too >> Commercial Alert Asks Senate Commerce Committee to Investigate Neuromarketing

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