Mannequin Appropriation Project
Buy an outfit, find a life
Chuck Klosterman The Believer
September / October 2005
People like to say that clothes make the man, but nobody
honestly believes this is true. I mean, why would they? Fabric is
merely fabric; wool is simply wool. I think a better (but perhaps
less practical) clich? would be 'clothes make the mannequin.'
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Last week I needed a sweater, which is always a problem. I don't
understand how to buy things; I always choke in the clutch. But in
this instance I made (what seemed like) a brilliant decision: I
walked into a Gap store and immediately purchased every garment the
most eye-catching mannequin happened to be wearing. I actively
became the human incarnation of an inhuman model, primarily because
(a) I assume that the kind of people who dress mannequins spend a
lot of time considering aesthetics, (b) this eliminated
decision-making, and (c) I am somewhat mannequin-shaped. What I
bought, I suppose, is an outfit, which is something I'd never done
before.
Now, this outfit basically has three pieces: (1) a blue sweater
that looks like something I would wear if I became an assistant
coach for the North Carolina Tar Heels, (2) a collared dress shirt
that you're supposed to untuck on purpose, and (3) new jeans that
are designed to resemble semi-old jeans.
I wore these items the very next day; the moment I looked into
the bathroom mirror, I could tell it would be a controversial move.
I looked totally fucking different in every fucking context. 'Who
is this person?' I thought to myself. 'I've never seen this person
before.' It suddenly dawned on me that I could disappear into a
witness protection program simply by combining a blue sweater with
an untucked dress shirt.
I start walking to work, and I can tell that everything about my
life is instantly weirder. I feel like a mannequin. And this
feeling is fascinating, because I have no idea how a mannequin is
supposed to feel; without even trying, I'm instantaneously
projecting onto myself my fictionalized assumption about how it
feels to be an inanimate object.
As I take the elevator up to the magazine that I work for, I
anticipate that everyone in the office will have an immediate
reaction to my sweater -- fueled redesign. I am absolutely correct.
'This is a stunning development,' says a fact-checker. 'Are you in
love?' asks a woman I barely know. 'I am going to make my boyfriend
buy that dress shirt,' claims an editorial assistant. On the whole,
it seems, my 'mannequin appropriation project' is testing
especially well with female audiences.