The Look
Finding freedom in a uniform
May / June 2006
Stewart Hughes Adbusters
I drove with three friends past a high school in a large western
Canadian town recently. It was just before nine in the morning. We
were heading to the crag to climb on rock on a bright blue autumn
day. We slowed past the school and gawked out of the window, all of
us chewing on our own school memories.
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Girls rolled their bums in low-cut jeans. Goose-pimpled midriffs
sent enticing signals to the noses of healthy young males, who
gathered in small groups, pushing each other around in an attempt
to diffuse their aching self-awareness. Most of them wore skate
shoes, baggy jeans, and big belts, and shaded their eyes under
baseball hats. Someone or something had convinced them that this
was the look they should choose.
I imagined one boy's eye catching sight of a silvery elastic
stalactite of saliva stretching between the braced teeth of a young
girl who was laughing inanely -- humoring another, more popular
girl -- while doing her best to hide her anxiety about the spots
around her mouth. The boy plowed his hands into his jeans pockets
just like many other boys, all of them projecting an air of
aloofness. One boy -- who never liked to remove his hat -- stared
at his friend Matt, who spent 15 minutes each morning waxing and
gelling his stylized messy hair and got all the chicks because of
it. There was no way he could compete, he thought, at the same time
eyeing Mr. Blake heading his way.
An English teacher, Mr. Blake was only 30. He wore stylishly
subversive shirts with longer and wider collars than were currently
available in stores. He liked to think he was somehow communicating
free and creative thinking to the sea of listless eyes that
confronted him each Monday morning.
The kids -- milling around outside this school in the throes of
what is the most romantic time of one's life -- ushered their
bodies into the building where many of life's wares are discovered
for the first time. Not only is school a churning mill for the
institutionalized, it is itself an institution of provocation: a
place where a child can be groomed to get a job with statutory
holidays, taxes, insurance, and pensions as well as a courtyard for
a young person to become exposed to elements that may thwart the
very direction in which he or she is being pushed by the
institution.
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