July / August 2006
Brian Joseph Davis
As a popular format, reel-to-reel recorders never succeeded the
way cassettes eventually would. Unlike the luxury 'hi-fi' units
associated with vinyl, cassette players were inexpensive and
portable. By the mid '70s, the music industry began to notice that
sales of cassettes had begun to outstrip the LP. Something in our
relationship to music was reasserting itself.
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While consumer copying is derided as near-piracy, the home taper
was, and is, closer to Varse than to a crime lord. Businesses
create technology, but the consumer decides what technology
succeeds. From device to device, what proves successful is what
lets us in. It was the cassette, after all, and not compact discs
that supplanted LP sales. That fact reveals not just our love of
music but also the more complex desire to learn, mimic, and add our
own imprimatur to culture. For some people, making a mix tape was
the simplest and most effective expression of this.
'Trying to control sharing through music,' writes Sonic Youth's
Thurston Moore in his recent book Mix Tape: The Art of Cassette
Culture (Universe, 2004), 'is like trying to control an affair
of the heart.'
Moore argues that the mix tape spoke to our desire to be
understood. It could be a love letter made of musical quotations;
it could be a tool of cultural indoctrination between friends. With
collaged covers, intricate labeling, and song selections whose
secret meanings had to be divined by friends or paramours, mix
tapes were something between folk art and a primitive network,
personal and public at the same time.
In Off the Record (Rutgers University Press, 2000),
historian David Morton describes home taping as 'ordinary people
retaking a role, however minor, in determining the ways they
receive commercial musical culture'-a role he notes was challenged
as early as 1982, when the record industry lobbied for surcharges
on blank tapes and began to experiment with anticopying technology
encoded on vinyl LPs. Counter_lobbying by equipment manufacturers
scuttled those plans, and a landmark court case upheld a consumer's
right to copy for personal use. The defendant in that case, settled
in 1984, was Sony, which fought a coalition of Hollywood studios
over the recording function on its Betamax player. Sony found
itself a defendant again in 2005, this time in numerous lawsuits
for including an anticopying virus on compact discs released by its
music subsidiary Sony BMG. The music industry had believed the
compact disc to be its savior, embracing it both for superior sound
quality and because, for almost a decade, consumers could not
record to it. Not until home burners became affordable did the
industry renew its battle against its own customers. It's a process
that seems eerily looplike: When a format proves too popular for
the music business's 19th-century mind-set to comprehend, that
format is jettisoned for a newer, more controlled one.