Heartland
Changing Directions
September / October 2006
Nina Utne Utne magazine
While my husband, Eric, was starting this magazine in the
mid-1980s, I was involved in starting an inner-city Waldorf School
because I was so inspired by Waldorf's developmental approach to
education. Seven years ago, not long after Eric had left the
magazine and I began to play an active role, he became a teacher at
the school. It would be nice if we could say that the transition
was elegantly and consciously planned, but it was entirely
unpremeditated. In the process, we have had to fundamentally,
continually, and often awkwardly reimagine our relationships to
each other and to ourselves.
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A few weeks ago my friend Marcela, who is a parent at the
school, told me what an extraordinary experience her daughter is
having there, how gifted and dedicated the teachers are, and how
vibrant and supportive the community is. Neither Eric nor I have
any formal connection to the school anymore, and our kids are no
longer there, so it gives me great joy to know that what we helped
start is thriving.
Marcela's reminder that the things we begin evolve beyond our
expectations turned out to be a fortuitous omen: Just a few days
later, on June 1, we sold Utne magazine to Ogden
Publications, publishers of Mother Earth News, Natural
Home, the Herb Companion, Herbs for Health,
and several other national consumer publications. While I bemoan
the fact that the single-title publishing business model has become
a koan-one that I, for one, have been unable to crack-I am deeply
grateful that we have found such a compatible ally in Ogden.
I first came to the magazine (prepared for my new role primarily
by the fact that as the mother of four boys, I am not easily
intimidated) intending to be a temporary steward only until I found
a moneyed partner or a buyer to entrust with our name and our
mission. During the process of searching, I discovered that I cared
passionately about our independence and our ability to speak
out-and that I wasn't willing to compromise. So, quite
accidentally, I found myself running a national magazine.