Women today have it all-careers, families, political power, satisfying sex lives. Er, wait. Scratch that last one. We may well be on our way to electing the first female U.S. president in 2008, but there's still one fundamental, vital, and deeply enjoyable thing that today's women don't regularly have: orgasms.

In a post-Sex and the City world, where women are able to have more stigma-free sex and to talk about it more openly than ever before, research continues to show that the sex most of us are having isn't always worth talking about. An estimated 40 percent of women suffer from sexual dysfunction ranging from a lack of sexual desire to an inability to achieve orgasm. And traditional medicine has few effective treatments.

Enter Belinda and Larry Wurn. The Florida-based husband and wife-she is a physical therapist and he is a massage therapist-were developing a new form of massage in an attempt to relieve Belinda's chronic pain, the result of cervical cancer and subsequent radiation treatment.

'We were treating women for pelvic pain and infertility when a client called up and reported an interesting side effect,' says Larry. 'She said, 'I'm having the best orgasms that I've ever had in my life.' So we made a note of it in the chart and went on. But these calls kept happening, and happening-and happening.'

A doctor who heard about the anecdotal evidence encouraged them to run a validated test, and the scientific findings overwhelmingly supported the clients' stories.

'A peer-reviewed study found that 78 percent of women experienced increased sexual desire, 56 percent had more intense orgasms, and 96 percent reported decreased pain with intercourse,' Larry says of women who had undergone a weeklong series of Wurn treatments.

The technique, by the way, also worked for its intended purpose, ridding Belinda, and eventually thousands of other women, of chronic pelvic pain and helping infertile women conceive, according to a 2004 study published in the journal Medscape General Medicine.