November 21, 2009
UTNE READER

Fear of Yoga

(Page 8 of 8)

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The only question worth a wager now is when publishing's big dogs-Conde Nast, Hearst, and Rodale, perhaps the New York Times Company-jump in and launch competitive ventures to get on the mat with this free-spending cohort. It's the 21st century after all, and there's no longer any fear of yoga, only a lingering suspicion that a competitor somewhere may be getting a leg up.

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Excerpted from Columbia Journalism Review, America's premier media monitor (Nov./Dec. 2006). Subscriptions: $27.95/yr. (6 issues) from Box 578, Mt. Morris, IL 61054; www.cjr.org.

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