November 22, 2009
UTNE READER

Internet, Unite!

(Page 3 of 3)

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It's like when Philip Morris does anti-smoking ads!

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The way you've gotten the message into popular culture seems to have been effective. You've called people's attention to the fact that so much of our culture happens on the internet now and to how all of that could be lost.?

WeAreTheWeb.org really caught fire on blogs. Now, well over 2 million people have checked it out. It really took off beyond our expectations. It was featured on Yahoo's homepage.

The video managed to make the leap onto radio and TV and into magazines. That was another goal, too, to take the message offline. It's been popular online, but it's also shown up on G4 and Vice magazine. It was featured on American Public Media, and then I was interviewed by Air America, it was on VH1.

What are your future plans for WeAreTheWeb.org?

We've talked about doing a 'Part Two' music video, where we'd get maybe Ze Frank, Tom [Anderson] from MySpace, Dane Cook, the poodle-workout woman... some of the people we contacted about the first one. Maybe Al Gore, the inventor of the internet. We've also talked about getting users to send in clips of themselves singing a lyric or parts of the song to try to get away from celebrities and show average people.

?What can people interested in keeping the net neutral do?

On our site we have a spot where you can contact your congressperson. That's really the best thing you can do: Contact your congressperson and tell him or her that it's important to you that the internet stays open and neutral.



Want more? Read up on net neutrality, media reform, and the FCC in Utne Reader's July/August article:
Big Media Meets Its Match
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