The Grizz-ind
Giving props to young rappers and their homemade CDs
November-December 2008
by Davy Rothbart, from the Believer
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Image by Paul McCreery
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You’ll find them in Times Square, along Sunset Boulevard in Los Angeles, and in most cities, big and small, working the sidewalk outside a strip of nightclubs at 2 a.m.—guys hustling their homemade rap CDs. “Hey man, you like hip-hop?” the pitch invariably begins. Nod ever so slightly and you’ll have a pair of headphones slipped over your head, a ragtag beat banging in your ears. After a 30-second taste, they’ll try to sell you their albums for five to ten bucks, though they’ll take three dollars, even one, if you care to bargain. I never do; ten bucks is already a bargain. Attention, young rappers! I’m an easy mark. I will always buy your CD.
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All of my favorite rap albums are CDs I bought on the street. I mean, I like some commercial rap, I like some underground hip-hop, but the shit I really get down with is downright subterranean. I love the murky production values; I find it exquisite when someone rhymes a word with the same word. But it’s not the campiness that captivates me. It’s the urgent sincerity, the flares of emotion, the specificities of small but stinging daily struggles. Inside the odd, sparse beats and untreated vocals, I can imagine the scene where the music was recorded: three teenagers in a makeshift basement studio, joined, perhaps, by a couple of younger siblings—one looking on watchfully, the other tugging at pant legs, demanding a turn with the mic. I don’t want my rappers driving Escalades; I want them driving the same beat-up piece of shit that I drive.
Thankfully, the sleek and sanded major-label concoctions on sale at Circuit City are counterbalanced by hundreds, maybe thousands of great, unheard albums like, for instance, Shotime’s Once Da Gate Drops. Shotime is Andre Jackson, from the Soundview neighborhood of the South Bronx. I met him a few years ago when he was 18, hawking his CDs on the subway, and by the time I’d listened all the way through his album, I was a fan for life. Highlights: “Friday Nite,” an elegy to club hopping; “Luv of My Life,” a rugged, wistful ballad; and “High Rolla,” where Jackson boasts of stacks of cash he surely doesn’t have. Songs like these are hallmarks of homemade rap albums. When broke rappers rap about driving Range Rovers and Benzes, and wearing diamonds the size of fists, their voices crack with a kind of hopeless hopefulness that delivers its own particular brand of heartbreak.