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Just Keep Truckin'

3/24/2011 12:59:17 PM

Tags: Jamie Oliver, Food Revolution, Rockwell Group, David Rockwell, TED, environment, Change Observer, Jonathan Schultz

FoodRevolution 

Generations of American school kids were exposed to cooking, checkbook balancing and the odd sewing project through home economics. In recent years, such programs have been among the first to go when budget shortfalls have struck public schools—to the point that “home ec” sounds anachronistic or even foreign to many young ears. As the programs disappear, so does a publicly funded avenue for teaching kids how to prepare food, let alone wholesome food.

Jamie Oliver, the English chef-turned-television-star, began his Food Revolution initiative to close that knowledge gap, and teach schoolchildren how to cook—and cafeteria workers how to prepare school lunches using minimally processed ingredients—as a means of fighting obesity. Receiving the TED prize at the speaker series’ flagship conference in Long Beach, California, last year, Oliver said he hoped to bring the initiative to underserved schools across the United States, but he lacked the means to move his message.

“Jamie was talking about Food Revolution being embodied by a kind of food truck,” says David Rockwell, the principal designer at Rockwell Group, who was in the audience for Oliver’s acceptance speech. “In a moment of euphoria from being at TED and being inspired by Jamie, I met him after the talk and told him I’d be happy to design it.”

Rockwell Group’s 18-wheel response to Oliver’s request debuted at TED earlier this month. The customized tractor trailer will travel to schools, parks and other gathering spots this year, where it will provide a platform for Oliver’s back-to-basics food-prep philosophy. School kids and other community members will learn to cook, or improve their cooking, by getting their hands dirty.

Read more about the design and functionality of the trucks and see more images at Change Observer>> 

Source: Change Observer 

Image courtesy Rockwell Group. Designed by David Rockwell, the customized tractor-trailer will deliver Oliver's gospel of healthy eating throughout the U.S.  



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