November 22, 2009
UTNE READER

As the World Turns: International Soap Operas

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Saudi Arabia
Saudi Arabia is obsessed with a Turkish soap called Noor that flopped in Turkey and was repackaged for the Arab world. Noor is named after its fiercely independent female lead—a successful fashion designer with a heartthrob husband who treats her as an equal. This dynamic probably explains the success of the show among Saudi Arabia’s women. “Our men are rugged and unyielding,” a 26-year-old housewife told Reuters. “I wake up and see a cold and detached man lying next to me, I look out the window and see dust. It is all so dull. On Noor, I see beautiful faces, the beautiful feelings they share and beautiful scenery.” The show is dubbed in colloquial Arabic, whereas most shows, like the also-popular Mexican soaps, are dubbed in formal Arabic, giving them an academic feel. “I don’t like all that Maria Mercedes nonsense,” 16-year-old Dania Nugali told Reuters. “I feel like I am in Arabic literature class when I watch Mexican shows. But when I watch Noor, I definitely feel that it is entertainment.”

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Thailand
The soap-opera-as-ambassador model has its limits. In 2007 the Thai soap Mekong Love Song was yanked off the TV schedule in neighboring Laos for apparently mocking the country with a scene in which a Thai actor threw the national flower of Laos into a dustbin. In 2003 false reports circulated around Cambodia, where Thai soaps first appeared on bootleg VHS tapes, that a Thai soap star had challenged Cambodia’s claim to the iconic Angkor Wat temple. Cambodians rioted and attacked Thai-owned stores.

Thai soap controversies inside Thailand tend to be relatively benign. Last year a drama centered on a group of catty flight attendants was compelled to exercise restraint after a local airline union complained to the culture ministry. In a press conference, a producer promised change: “There won’t be any more catfight scenes between flight attendants while they are on duty or in uniform in public. The skirts our actresses wear are not shorter than those worn by hostesses at other international airlines. But we will make our skirts longer.”

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