Add to My MSN

Conan O'Brien Has More Followers Than You

10/18/2010 5:00:40 PM

Tags: Conan O'Brien, social media, Twitter, Facebook, Tumblr, YouTube, Jay Leno, teamcoco.com, media, Fast Company, David Doody

Team Coco 

Conan O'Brien has more than 1.7 million followers on Twitter. Jay Leno has fewer than 100,000. To say that Conan has a younger audience—and therefore an audience more likely to use Twitter—would be an understatement, as well as a path well-beaten. Nonetheless, Conan's use of social media to rev up the hype around his new show on TBS has been impressive. Using the name Team Coco, O’Brien has dived head first, reports Fast Company, and “dominated…the digital age.”

Starting with the website TeamCoco.com—“[t]he source of all things Conan”—O’Brien has used all the tools at his disposal for promotion: Twitter, Facebook, Flickr, Tumblr, Google Maps (to track his large blimp around the country), and YouTube to promote his new show. By creating web videos for announcements—which are then promoted via Twitter, et al.—like the name of his new show (“Conan” or “Conaw”?) and whether or not Andy Richter would be joining him on TBS, O’Brien has created a place for viewers to get all the information they needed while he was away from their TV screens.

Never mind the self-promotion and all that, though. What makes Conan O’Brien popular in these new venues is what has always made him popular: He’s hilarious. Just read some of these Tweets:

After 9 hours driving from drug store to drug store, it hit me: no one sells Columbus Day decorations.

The Nobel Prize in Science has gone to scientists who created an ultra-thin carbon. Actually it's normal thickness, but wearing stripes.

David Hasselhoff was kicked off of “Dancing With the Stars.” He should stick to singing. I mean acting. I mean…

Of course, those could have been posted by writers or assistants. But there’s no substitute for O’Brien’s delivery, which is on full display in his YouTube videos.

Right now Utne is just shy of 12,000 followers on Twitter. At 1.7 million, Coco’s got us beat…for now.

 

Source: Fast Company 



Related Content

Discover Your Meta-Identity by Twitterfying Yourself

All of those 140-character messages add up to something: a shockingly telling portrait of yourself.....

How Much Are Your Facebook Friends Worth?

Burger King has inadvertently set a price on Facebook through their new “Whopper Sacrifice” applicat...

Fact Checking Your Facebook Status

Was Alex Strum really “trying to get some homework done before going to work” as his Facebook status...

My Ten Favorite Contemporary Zines

The Lowbrow Reader founder and editor Jay Ruttenberg shares a list of his ten favorite contemporary ...

Content Tools




Post a comment below.

 






Pay Now & Save $5!
First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $31.00 (USA only).

Or Bill Me Later and pay just $36 for 4 issues of Utne Reader!