Utne Reader Advertising Sales
Sell your products and services to an affluent audience that won’t hesitate to indulge in new music, books, travel, health products, apparel, and education. Utne Reader is on the front line of emerging culture, and the educated, independent thinkers who read it are heavy influencers in the marketplace. Utne readers are affluent, intelligent, and savvy. They might be among the first to discover a new band long before it hits the mainstream or a book that will change the way we think. These are people who choose socially responsible investments, buy organic food and beauty products, and have supported the green movement for years. Choose an alternate path with “The Best of the Alternative Press,” where an influential readership is engaged with your brand, buys your products and services, and recommends them to others.
2010 Key Dates
| Issue Date |
Ad Close Date |
Materials Due |
On Sales Date |
Jan/Feb 2010 |
Oct 26, 2009 |
Nov 3, 2009 |
Dec 22, 2010 |
Mar/Apr 2010 |
Dec 28, 2010 |
Jan 6, 2010 |
Feb 23, 2010 |
May/June 2010 |
Feb 22, 2010 |
Mar 3, 2010 |
Apr 20, 2010 |
July/Aug 2010 |
Apr 26, 2010 |
May 5, 2010 |
June 22, 2010 |
Sept/Oct 2010 |
June 28, 2010 |
July 7, 2010 |
Aug 24, 2010 |
Nov/Dec 2010 |
Aug 23, 2010 |
Sept 1, 2010 |
Oct 19, 2010 |
Published bimonthly (six times a year). Materials deadline for Utne
Market, Utne Directory and Classifieds is the same day as the ad close
deadline.
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Mechanical Specifications
Ad types |
Sizes |
Trim size |
7 5/8" x 10"" |
Full page |
6 7/8" x 9 1/4" |
Full page with bleed |
7 7/8" x 10 1/4" |
2 page spread |
15 1/4" x 10" |
2 page spread, bleed |
15 3/4" x 10 1/4" |
1/2 page spread |
15 1/4" x 4 1/2" |
1/2 page spread, bleed |
15 3/4" x 4 5/8" |
1/2 page horizontal |
6 7/8" x 4 1/2" |
1/2 page island |
4 5/16" x 6 1/2" |
2/3 page vertical |
4 1/4" x 9 3/16" |
1/3 page vertical |
2 1/8" x 9 3/16" |
1/3 page square |
4 5/16" x 4 1/2" |
1/6 page vertical |
2 1/8" x 4 1/2" |
1/6 page horizontal |
4 1/2" x 2 1/8" |
1/12 page |
2 1/8" x 2 1/8" |
|
|
PUBLICATION TRIM SIZE: 8" x 10 1/2"
PERFECT BINDING: Image area of all full bleed ads must extend 1/8" minimum beyond trim. Live area must have 1/4" allowance from trim on all four sides.
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Advertising Contact Information
Advertising Department
Utne Reader
12 N. 12th St #400
Minneapolis, MN 55403
e-mail: AdCoordinator@Utne.com
(800) 678-5779
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