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Anna Mecagni didn't know Portuguese when she traveled through
Brazil, so she had to improvise. Her fluent Spanish was enough to
get a conversation started but practically useless when it came to
comprehending the response. So the business student from Los
Angeles opted to use the international language (or so she thought)
of gestures-shrugging shoulders, cocking eyebrows, nodding her head
and talking with her hands. She had the last word every time she
flashed the okay sign. Brazilians consider the Rodney
Dangerfield-trademark circled thumb and forefinger a vulgar
reference to the female anatomy. Mecagni had to fumble her way
through more than a few apologies once she realized the error of
her ways.
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The lesson: Never assume that the routine body language of home
will be universally understood. In countries like Brazil (and
Russia and Germany, where the okay sign translates simply to 'you
asshole'), an innocent, misdirected digit can lead to an instant
communication breakdown, red faces and floods of foreign invective.
'As an American, you get so used to flashing the okay sign, it's
hard to interpret it any other way,' Mecagni explains. 'It got to
the point where I had to physically restrain my impulse to do
it.'
That reflexive urge is hard to resist. Researchers say 90
percent of our emotions are expressed without uttering a single
word. Apparently we wear our hearts not only on our sleeves, but
everywhere else, too. 'Gestures are woven inextricably into our
social lives,' maintains Roger Axtell in Gestures: The Do's and
Taboos of Body Language Around the World. 'Both individuals and
groups still send vital messages by gesture, by pantomime, by
dramatics-by a dizzy diversity of what scholars call nonverbal
communications.'
These signals can be powerful emotional triggers, causing
friends to come to blows, creating friendships among strangers,
evoking passion in the apathetic and conveying hidden intentions
without a word spoken. Axtell cites the example of a young Western
hitchhiker in Nigeria who was roughed up by a passing crew of
motorists who took offense at his upturned thumb, an extremely rude
gesture in those parts. Down Under, an American couple's
appreciative thumbs-up to a highway officer who decided not to fine
them for a moving violation provoked a severe backlash-a litany of
curses and a stiff penalty. The couple had signaled 'screw you'
with a vertical up-yours thumb.