Reverend Billy's Starbucks Invasion
The Church of Stop Shopping takes a stand
Web Specials Archives
Bill Talen Special to Utne Reader Online
Bill Talen, whose alter-ego Reverend Billy and his Church of
Stop Shopping have been preaching the anti-corporatism gospel to
New Yorkers for the past several years, recently launched an
'invisible comedy' invasion of local Starbucks shops to educate
patrons about the social, environmental, and economic practices of
the international coffee giant. This is his report.
--The Editors
RELATED CONTENT
In Saudi Arabia, the Islamic clerics who represent the kingdom’s austere Wahhabi school of Muslim t...
This is What Starbucks Calls Market Saturation January February 2001 Issue By , Governing (www.gov...
Who are you? And who has a right to know? It's a debate that's gone beyond privacy into a deeper, d...
On Saturday, April 6, we announced the NEW YORK INTERNATIONAL
THEATER FESTIVAL INSIDE STARBUCKS. This was timed as a part of
Citizenwork's 'National Big Business Day.' By 'We' I mean Reverend
Billy, the character I inhabit, and The Church of Stop Shopping, a
New York group opposed to neighborhood destruction by transnational
chain stores. We performed in a number of Starbucks on Saturday,
but as a public gesture, to kick off the festival, we invaded the
devil's cafes in the Astor Place area, the historic intersection in
downtown New York. A heated rally followed immediately by a march
on the three Starbucks that sit there staring at each other across
Lafayette Street -this was our afternoon's work. Meanwhile folks
were downloading our 'invisible comedies' from REVBILLY.COM and
performing, Augusto Boal style, in other cities as well. I hope the
readers of this journal will consider using Starbucks as a theater
and consider joining us inside Starbucks in Washington on the
weekend of April 20-22.
The idea is to re-narrate these watering holes of low-level
amphetamines, to introduce new rhetoric into the suffocating
environment of 80 or 90 graphics/decorating decisions and
appropriated Bob Marley muzak. Posing as customers, we are in fact
actors who improvise along the plot lines of such classics as
'Starbucks Correctional Facility (a play about Starbucks' use of
prison labor),' or 'Sex in the Bathroom (fake Bohemia),' or 'My
Love is a Monsanto Product,' and so forth. We have called these
short two-or-three actor comedies 'Spat Theater' because they come
in the form of a high-volume argument.
New York police agencies have privatized our parks and sidewalks.
We are forced into fake communities like $tarbucks, where our
activities could never have political impact. Then, with the
marketing plan of creating a romantic connection to the cafe
culture of Paris in the '30s or Zurich or Vienna back at the birth
of the avant garde, they let people just sit there. Well, OK,
thanks, we'll hang out. But while I'm here you don't mind if I
decline to buy that $5 latte with the bovine growth hormone in it,
do you? And while I'm at it, let me find a way to get everyone to
leave and re-create real public space again.
Page: 1 |
2 |
3 |
4 |
5 |
Next >>