Utne Blogs > Literature

Books: As Seen on TV!

by Staff


Tags: Prakash Books, Indo-Asian News Service, STAR India,

Apparently the best way to get youngsters to read is to tap into the book’s inferior media cousin: the television show. According to NDTVMovies.com, Indian media company STAR India recently teamed up with Prakash Books to turn television serials into books. One bookseller told the Indo-Asian News Service that books with a TV series counterpart sell 10 times as many copies as those that don’t. The plan is to publish 300 such books by the end of the year, which raises the question: Is it better that kids read them than nothing at all?   

­—Sarah Pumroy

(Thanks, Quill & Quire.)