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Fashion for Baby Mamas

 by Keith Goetzman

Tags: Arts, politics, Election 2008, Obama, fashion, design, T-shirts, onesies,

Baby Needs a ChangeThere’s a whole lot of Obama-wear out there, from the streets of New Jersey to the runways of Paris, but the printed Ts and onesies made by Piggyback-Kittycat are especially fetching designs that ought to do well with the baby-mama set. With messages like “Baby Needs a Change” and “My Mama’s for Obama” for the kids and “Go Bama” and “Obama’08” for mothers, they take equal inspiration from children’s wooden blocks and contemporary design. Babies can’t vote, but the persuasive power of cuteness plus progressive advocacy shouldn’t be discounted when undecided grandparents (pdf) come for a visit. Piggyback-Kittycat “head hog” Ruth Weleczki says she custom-designed a shirt for one customer that targets an older demographic: It reads “Audiologists for Obama.”

Image courtesy of Piggyback-Kittycat.