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How to Fix the Economy: Branded Money

 by Bennett Gordon

Tags: Arts, money, economy, design, AIGA, Bennett Gordon,

Imagine a dollar bill, brought to you by Exxon. Or picture a 20-dollar bill bearing an image of Steve Jobs instead of Alexander Hamilton. Aaron Marcus writes for the AIGA design blog that customizable currency could help the United State government climb out of the multi-trillion dollar debt that it’s currently mired in. Donald Trump, Steven Colbert, Nike, Target, or even foreign heads of state could pay for the privilege of having their faces stamped on American currency. According to Marcus, it would be “one small step for graphic design, one giant step for the U.S. financial system.”

Source: AIGA