Utne Blogs > Arts and Culture

New Pepsi Logo Looks Like a Little Fat Man

 by Stephanie Glaros

Tags: Arts, visual art, logo, Pepsi, redesign, Stephanie Glaros,

 Pepsi Logo Response

Artist Lawrence Yang responds to the much-maligned Pepsi logo redesign.

(Thanks, Coudal Partners.)

UPDATE (2/24/09): I think PepsiCo may be learning the difference between “rebranding” and “reblanding” the hard way. The New York Times  reports that the makers of Tropicana orange juice have decided to scrap their recently redesigned OJ packaging and go back to the original design due to customer complaints. Ouch.