Utne Blogs > Arts and Culture

Selling Death Under the New Cigarette Legislation

 by Stephanie Glaros

Tags: Arts, visual art, cigarettes, tobacco industry, advertising, marketing, graphic design, Pentagram, DJ Stout, Design You Trust, Stephanie Glaros,

DJStout Cigs

 When I heard about the new legislation restricting the marketing of cigarettes , I wondered how the tobacco industry would respond. The St. Petersburg Times  asked noted designer DJ Stout of Pentagram  to dream up a solution. He came up with a novel (at least for the tobacco industry) approach: Tell the truth. He explains:

Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.

I think they are brilliant, what do you think?

(Thanks Design You Trust .)

Images courtesy of Pentagram