Utne Blogs > Arts and Culture

The Lost Art of Lettering

by Elizabeth Ryan 


Tags: Alison Carmichael, hand lettering, Creative Review, advertising, Elizabeth Ryan,

wThink fancy lettering has no place in modern advertising? Think again. Hand-lettering extraordinaire Alison Carmichael, has made a name for herself by producing elegantly-scribed messages for the likes of Virgin Atlantic, Stella Artois, and plenty of other high-profile clients. Her pieces are provocative and often bawdy (see the promo with the renaissance-looking dame encouraging folks to “sit down and enjoy a Bishops Finger” or her dainty treatment of the word cunt), but they’re undoubtedly unique and a pleasure to look at. Carmichael tells the Creative Review, “I spent eight years really working on being able to pull off any style imaginable.” And it shows. Check out her “exquisite handjobs” for yourself.

Source: Creative Review

The Creative Review was nominated for an Utne Independent Press Award this year for its arts coverage.

Image by Samanthatoy, licensed under Creative Commons.