Drinking water in the United States is contaminated by low levels of chemicals, according to a comprehensive study of tap water by the Southern Nevada Water Authority in Las Vegas and reported in the New Scientist. Atrazine, a nasty organic herbicide that’s banned in Europe, was one of the most common pollutants, as was the mood-stabilizing drug Carbamazepine and the painkiller Naproxen, among other drugs. 

The researchers emphasize that the chemicals don’t pose a public health threat, since they were found at extremely low doses. Governments could filter the water better, but the researchers told the New Scientist that “extreme purification,” would be expensive “in terms of increased energy usage and carbon footprint.”

Bottled water isn’t the solution either, according to the National Resource Defense Council, since “about one fourth of bottled water is bottled tap water (and by some accounts, as much as 40 percent is derived from tap water) -- sometimes with additional treatment, sometimes not.”

Image by Leunix, licensed under Creative Commons.

The bottled water industry has been quite busy sweet-talking consumers into disregarding the environmental impacts of their product. But in certain cities, like London and Minneapolis, their message is running up against robust campaigns to make tap water trendy.

Style is strategy across the pond, where Londoners will soon sip their city’s tap water from a “signature serving vessel” designed to rival even the prettiest packaging of bottled water, according to World Changing. Selected from a design contest as part of the city’s London on Tap campaign, the sleek carafe will be produced and sold to London restaurants, bars, and hotels as the vehicle to deliver tap water to patrons. “Though a gimmick for sure,” writes Julia Levitt for World Changing, “the contest is a smart way to bring high style and sophistication to simple tap water, which is both less expensive and less wasteful than bottled water.”

Minneapolis is also marketing its water to residents with an $180,000 campaign set to run throughout 2009. The effort is part of a “progressive citywide campaign to cut down on waste,” according to the Twin Cities Daily Planet, and will attempt to build loyalty to the tap water brand by pushing its high quality and environmental advantages.  

Image by Rickard Berggren, licensed under Creative Commons.

Forget everything you’ve heard about mountains of bottled water waste! Disregard the experts who prove that tap water is almost identical in quality! Viva bottled water!

That’s the battle cry EnjoyBottledWater.org raises in its quest to free bottled water from persecution. The website is run by the Competitive Enterprise Institute, a free market advocacy organization that believes that “individuals are best helped not by government intervention, but by making their own choices in a free marketplace.” (Feel free to insert your own cynical economic observation here.)

The site exhaustively details why bottled water is a misunderstood and wrongly persecuted beverage medium, and why it’s our right as Americans to drink it. Users are encouraged to sign a petition against “foolish lawmakers and regulators” taking away the right to the stuff, donate money to the cause, and purchase Enjoybottledwater.org merchandise (no reusable water bottles, naturally). Visitors can also read up on the “crazy bans” enacted by cities and those “silly claims” that bottles affect global warming.

A few of the highlighted benefits are somewhat sensible, like ease of distribution at disaster sites, but the flippant disregard for known facts goes beyond chutzpah to being ridiculous. The best headline of the bunch: “Is Beer Next?”

Image courtesy of judepics, licensed under Creative Commons .

Five cents a bottle doesn’t seem like much, but the bottled water tax that hit Chicago at the beginning of the new year has left the bottled water industry feeling all wet, reports Sustainablog’s Jason Phillip.

Bottled water is an environmentalist’s worst nightmare, ballooning landfills with plastic—less than 20 percent of plastic bottles are ever recycled—and encouraging waste, all for a product that we can easily get by picking up a glass and walking to the nearest sink. Bottled water could even be the first barrage in the unsettling privatization of public water supplies, Leif Utne has suggested in Utne Reader.

But we’re not in clear water yet. The Chicago tax, the first such levy in the nation, is being challenged in court by industry trade groups that argue it’s unfair because it doesn’t apply to other noncarbonated beverages such as sports drinks, coffee, or chocolate milk. Of course, Chicago does not provide inexpensive chocolate milk from the taps, otherwise I would move there, so taxing bottled water seems reasonable. But in the end it’s up for the courts to decide.

The poor bottled water manufacturers have a point, though: One bottled beverage has the same grim environmental footprint as any other. So why should water be singled out for shaming? Maybe because bottled water has become a symbol of Americans’ wanton wastefulness. We are paying for something we can get for free and destroying the earth in the process. Taken liken that, a five-cent tax doesn’t seem too hefty.

—Brendan Mackie

After moving to New York from Paris, Miwa Koizumi was astounded by the piles of garbage that lined the city’s streets. And, in the eco-aware tradition of artists like Chris Jordan, she wanted to do something artistic about it. Faced with a low budget for art supplies, an abundance of free trash, and a fascination for sea creatures, Koizumi started converting plastic and glass bottles into beautiful, complex, and surprisingly lifelike jellyfish sculptures, which are featured in the Fall 2007 issue of Theme magazine.

Koizumi uses a number of tools to painstakingly craft her sea creatures—unfortunately, the sculptures don’t reproduce as quickly as their underwater brethren—but on the upside, her costs probably stay relatively low. “I have as much material as I want,” she writes on her website, “just by fishing in the garbage.”

—Sarah Pumroy 

Photo by Dylan Griffin, courtesy of  Theme magazine .