A Solid Idea: Greener Concrete

Cement truck

Rail all you want against paving paradise, but concrete is going to be with us for a while. We might as well make it greener, right? Environmental Building News writes in its August 2009 issue about a new disposal system for concrete washout, the water left over after washing down concrete equipment. Washout, the magazine writes, “can be nearly as caustic as drain cleaner and can contain metals that are toxic to aquatic life, including chromium, copper, and zinc.”

To make proper disposal easier and certain, Atlantic Concrete Washout delivers an empty sealed container to construction sites, and workers put the washout into it. When it’s full, the company sends a truck to pump out the water, separates the solids from the water, and sends the water to a state industrial wastewater treatment facility.

Environmental Building News points out that it can be expensive and gas-intensive to tote these heavy water loads around, but still the Environmental Protection Agency regards the containers as the best way to contain concrete wastewater. Atlantic Concrete Washout operates in Florida and California (under the name National Concrete Washout), but such services are springing up across the United States. And at least one firm, California's On Site Washout Corp., is selling self-contained washout disposal equipment for job sites.

The concrete industry is addressing the larger issue of climate change, too. World Watch (Sept.-Oct. 2009) reports that the industry’s Cement Sustainability Initiative “has helped the world’s 18 leading cement companies slow the growth of their carbon dioxide emissions. Net emissions grew only 35 percent from 1990 to 2006, while cement production climbed 53 percent.”

Sources: Building Green, World Watch (article not available online)

Image by ThrasherDave, licensed under Creative Commons.

Greenpeace: Getting in People’s Faces and Getting Results

Greenpeace gets in people’s faces—especially the faces of polluters, politicians, illegal whalers, and others whose actions damage the environment. The environmental group is well known for such stunts as intercepting whaling vessels and scaling high-profile targets such as smokestacks and Mount Rushmore to hang banners. It also publicly shames corporations: Its Kleercut campaign targeted Kleenex maker Kimberly-Clark for using virgin timber in its tissues, paper towels, and toilet paper, and in June the group issued a report, “Slaughtering the Amazon,” that called out shoe makers including Nike and Timberland for using leather from cattle farms that are cutting into the Amazon rainforest.

If you think that such tactics are old hat and too confrontational to do any real good, think again: Kimberly-Clark, Nike, and Timberland have all responded to Greenpeace’s prodding in recent weeks and in fact are now working with the group to reform their ways. These successes are a good reminder that it often takes both a stick and a carrot to effect real change.

Is there some good old-fashioned ass-covering going on here? Surely. Any corporation with sense knows that bad PR can hinder profits—especially if, like Timberland, you loudly trumpet your environmental credentials as a selling point and are outed for being less than green. But there are also many other factors at play: Perhaps the company has internal pressures that keep it from greening up its act. Perhaps it was not aware—as Timberland and Nike claimed—that its supply chain was suspect. And perhaps it simply hadn’t felt enough heat from consumers until Greenpeace turned it up to an uncomfortable level.

Greenpeace has gotten pretty good at making the transition from foe to friend, but that doesn’t mean it isn’t kind of awkward. The group put out this hilarious video to capture the next phase of its relationship with Kimberly-Clark:

(Thanks, Grist.)

Sources: Treehugger, Greenpeace, Grist

 

Do You Know Where Your Shoes Have Been?

Timberland bootWe’ve previously written about “The True Cost of Leather,” citing the Ecologist’s reporting about toxic tanneries in Bangladesh. It turns out there’s even more to the story if you follow the shoe industry’s supply chain to Brazil—and it might change the way you feel about the shoes you’re wearing right now.

Greenpeace this week announced the release of a report, “Slaughtering the Amazon,” that calls out several major shoe makers for using leather from cattle farms in the Amazon, which are gobbling up rainforest at an alarming rate and hence driving greenhouse gas emissions. Among the makers singled out in the report are Nike, Adidas, Reebok, and two brands that have a place in my own closet: Timberland and Clark’s. I specifically sought out the Timberland brand because of the company’s stated environmental consciousness.

Grist’s Tom Philpott notes that the report “is really about the perils of using state policy to prop up global, corporate-dominated trade” and notes three clear themes:

The expansion of cattle production in Brazil drives Amazon deforestation—and deforestation in turn drives climate change.

The Brazilian government and the World Bank actively support the expansion of the nation’s cattle sector.

and

The real beneficiaries of such policies are not Brazilians. Indeed, labor conditions on Amazonian cattle farms are harrowing—and often tantamount to slavery, Greenpeace shows. Rather, it’s the companies that buy the products cheap and sell them dear.

Greenpeace allows that some of the companies named may not in fact know that they are using leather from unsustainable Amazon farms, due in part to a convoluted supply chain that effectively “launders” leather supplies from criminal or “dirty” sources. But that doesn’t let them off the hook, it argues, and suggests that people write to the companies and urge them to clean up their acts. Timberland and Clark’s, my letter is in the mail.

(Prologue: Timberland spokeswoman Kate King writes that “Timberland wants to engage with Greenpeace on the issue of tropical deforestation” in a response on Greenpeace’s blog.)

Sources: Greenpeace, Grist

Image by  re-ality , licensed under Creative Commons.

Dressing Ourselves to Death

Eco designer Linda LoudermilkBy snapping up rack after rack of cheap, mass-made clothing, we’re making ourselves all look alike, trashing the planet, and mistreating our fellow humans, writes Charty Durrant in “The Tyranny of Trends” in the May-June issue of the British magazine Resurgence. What makes her case especially compelling is that Durrant is not a radical outside observer but a co-creator of the very culture she derides: She is a former fashion editor of the Sunday Times, the Observer, and British Vogue and a lecturer at the London College of Fashion.

“As a fashion editor of twenty years’ standing,” she writes, “I have found it extremely uncomfortable to admit that the seemingly harmless fashion industry is actually driving our demise. It is at the heart of all that ails us; pull at any social or environmental thread, and it will lead you back to the fashion industry.”

Durrants singles out “fast fashion,” which cops leading designers’ styles with cheap sweatshop-made knockoffs, as especially unethical and urges a return to “built to last” thinking in apparel.

While many of Durrant’s brand and store references are British, stateside shoppers inspired by her message can clean up their fashion purchases by seeking out green- and ethical-minded clothing makers like Patagonia, Nau, and Linda Loudermilk and using online resources like the Autonomie Project and Artfire to find fashionable apparel and accessories that don’t leave a big ugly footprint on the other side of the world.

Also, to keep up with the latest in green women’s fashion, check out blogs like Sprig, Eco-Chick and, for a more global perspective, Eco Fashion World

Sources: Resurgence, Patagonia, Nau, Linda Loudermilk, Autonomie Project, Artfire, Sprig, Eco-Chick, Eco Fashion World

Image of Linda Loudermilk courtesy of Linda Loudermilk.

Making a Greener Wine Bottle

Perhaps you’ve heard the buzz about environmentally friendly wines made with organic or biodynamic growing methods. But what about the containers that vino comes in? A few pioneers are trying to green up the wine bottle manufacturing business.

Sustainable Industries reports on Cameron Family Glass, a new glass factory in southwestern Washington that is carving out a niche as a local supplier of sustainably produced wine bottles. Most wineries use bottles imported from Mexico or France, but Cameron aims to supply 5 percent of the total number of bottles used by Washington, Oregon, and California wineries, thus reducing shipping emissions. It also plans to run its new factory on “98 percent” hydropower and wind power, says president and CEO Jim Cameron.

One of Cameron’s buyers, Heather Staten of Phelps Creek Vineyards in Hood Rood, Oregon, tells Sustainable Industries that there’s been an unsustainable arms race of sorts among high-end winemakers, saying that “very heavy bottles have become synonymous with quality” to the consumer.

The New York Times’ Green Inc. blog recently focused on the wine bottle weight issue, citing a column in the Napa Valley Register that noted that wine bottles appeared to have added more than a pound in recent decades, often in the base of the bottle.

Green Inc. reports that some winemakers such as California’s Fetzer Vineyards have bucked this trend and moved toward lighter bottles—and that more and more of the glass going into wine and other bottles is recycled. The Glass Packaging Institute is shooting for 50 percent recycled glass by 2013.

In the meantime, don’t fall for marketing gimmicks: The heavier the bottler, the more of an environmental lightweight the winemaker.

Sources: Sustainable Industries, Green Inc.

Nau Don’t You Cry

We at Utne Reader were bummed out to hear in May that the Portland-based sustainable apparel maker Nau was shutting down and selling off it stock. Our disappointment wasn’t just because Utne Reader had partnered with Nau on promotional events like a showcase at South by Southwest, or because some of us had grown quite fond of the stylish, eco-friendly clothes in which they outfitted us. It also stemmed from the fact that Nau was a sort of standard bearer for the sustainable business community, and its demise was a symbolic blow that seemed to portend trouble ahead for its peers.

But wait! Save your dire predictions for another day. Sustainable Industries reports that California-based apparel maker Horny Toad has agreed to buy all Nau’s remaining assets. Under the deal Nau will be a part of Horny Toad, though its line of products and brand name will remain independent.

The really great news? Horny Toad CEO Gordon Seabury intends to preserve the best aspects of Nau’s business model, including using organic and recycled textiles, reducing environmental impacts, and donating a percentage of profits to partner nonprofits. This mode of doing business is “an untouchable aspect” of Nau, Seabury tells Sustainable Industries.

Nau will of course be a different company. Only 12 of its 60 headquarters employees remain in the new iteration of the firm, its five stores will stay closed—it will sell products through other retailers—and the product line will be trimmed. But it’s clear that for at least the next three to five years, Seabury’s stated timetable for profitability, Nau’s groundbreaking spirit will live on.




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