A growing number of health experts are questioning the benefits of putting fluoride into tap water, Natural Life magazine reports. The United States has been fluoridating tap water since 1945, but studies now indicate that fluoride may be associated with certain forms of cancer, kidney disease, and (strangely) dental problems, according to Natural Life. The article cites the Environmental Working Group and the Fluoride Action Network as its sources. 

Maybe Brigadier General Jack Ripper, from Doctor Strangelove, was right:

Source: Natural Life (article not available online)

Drinking water in the United States is contaminated by low levels of chemicals, according to a comprehensive study of tap water by the Southern Nevada Water Authority in Las Vegas and reported in the New Scientist. Atrazine, a nasty organic herbicide that’s banned in Europe, was one of the most common pollutants, as was the mood-stabilizing drug Carbamazepine and the painkiller Naproxen, among other drugs. 

The researchers emphasize that the chemicals don’t pose a public health threat, since they were found at extremely low doses. Governments could filter the water better, but the researchers told the New Scientist that “extreme purification,” would be expensive “in terms of increased energy usage and carbon footprint.”

Bottled water isn’t the solution either, according to the National Resource Defense Council, since “about one fourth of bottled water is bottled tap water (and by some accounts, as much as 40 percent is derived from tap water) -- sometimes with additional treatment, sometimes not.”

Image by Leunix, licensed under Creative Commons.

The bottled water industry has been quite busy sweet-talking consumers into disregarding the environmental impacts of their product. But in certain cities, like London and Minneapolis, their message is running up against robust campaigns to make tap water trendy.

Style is strategy across the pond, where Londoners will soon sip their city’s tap water from a “signature serving vessel” designed to rival even the prettiest packaging of bottled water, according to World Changing. Selected from a design contest as part of the city’s London on Tap campaign, the sleek carafe will be produced and sold to London restaurants, bars, and hotels as the vehicle to deliver tap water to patrons. “Though a gimmick for sure,” writes Julia Levitt for World Changing, “the contest is a smart way to bring high style and sophistication to simple tap water, which is both less expensive and less wasteful than bottled water.”

Minneapolis is also marketing its water to residents with an $180,000 campaign set to run throughout 2009. The effort is part of a “progressive citywide campaign to cut down on waste,” according to the Twin Cities Daily Planet, and will attempt to build loyalty to the tap water brand by pushing its high quality and environmental advantages.  

Image by Rickard Berggren, licensed under Creative Commons.