New York public schools are giving students cell phones and rewarding them for attendance and good behavior with free phone credits. The program, called the Million, was designed by the advertising agency Droga5, and has already been implemented in various Brooklyn public schools. Creative Review reports that the Million has won awards and praises in the advertising world, and may soon expand to the entire New York public school system. Some teachers have said that the cell phones provide unexpected benefits, including, at least one case, the first contact number they’ve ever had for some students.

Praise for the program hasn’t been universal, however. Critics have accused the Million of “replacing learning for its own sake with a market-driven system” according to Creative Review. Others have pointed out that the incentives could unfairly punish children with serious behavioral problems. Camila Batmanghelidjh, of the charity Kids Company, told the magazine, “it’s suggesting that all negative behaviour from these children is self-chosen, and actually the ones with the serious problems do not choose. And it’s unfair then, because they’ll never get there. It actually exaggerates the divide, rather than facilitates the solution.”

The Million could also provide an avenue for direct marketing to children, though Droga5 animatedly denies that accusation. The president and CEO of the agency, David Droga said, “It was always the agreement that eventually it would be able to subsidise itself by brands being able to support initiatives, so you might have brand x that is associated with fitness, not selling shoes, but sponsoring a programme or something. There always has to be an education link, it wasn’t going to be suddenly selling burgers. That would kill it straight away because it would undermine everything.”

Source:  Creative Review  

Image by GustavH, licensed under Creative Commons.

Most phones can take photos and send texts. Now, researchers have developed one that can diagnose disease. Technology Review reports that the new “Cellscope” works like a microscope that straps onto cell phones to analyze spit or blood samples on slides. The contraption can use specialized software to diagnose the samples on the spot, or it can send the images off to specialized centers for further study. Experts believe the technology could prove helpful in remote parts of the world—where health infrastructure is lacking but cell phone coverage is improving—in helping to treat common diseases like tuberculosis and malaria.

Source: Technology Review

Image by  David N. Breslauer et al. , from PLOS1.

Hands-free legislation leads people to believe that it’s safe (or at least safer) to drive while talking on a cell phone with the aid of a hands-free device, reports Governing. Well, it’s not.

Governing points to a 2006 study that found no difference between drivers talking on hand-held phones and those talking on hands-free devices—as soon as people started talking, they became more likely to rear end another car than a legally drunk driver. More recently, researchers found that simply talking on a phone cuts the brain activity devoted to driving nearly 40 percent. Even the wireless industry seems to be having second thoughts: Traditionally opposed to handheld bans, in January the industry shifted its official line to “neutral.”

So why aren’t we seeing outright bans on cell phones in the car? Twenty-nine states have enacted some form of limitation on phone use while driving, but none have gone so far as to wholly prohibit it. Governing has a theory as to why:

The best explanation is a rather disturbing one: Many drivers, state legislators among them, have simply come to depend on using cell phones during drive time to take care of business, check in with spouses or catch up with friends. This may make long commutes more professionally and socially productive. But it also makes the roads more dangerous for everybody.

Pam Fisher, New Jersey’s director of traffic safety, tells Governing that we’re at “the beginning of a ‘social norming’ process.”  Fisher thinks that attitudes toward talking on the phone while driving can and will shift—much in the same way drunk driving became socially unacceptable. In the meantime, pass on the suggestion: Hang up and drive.

Source: Governing

Image by gillicious, licensed under Creative Commons.

Add dermatitis to the list of diseases now connected to cell phone use. Recent studies reported by the Human Ecologist suggest a link between nickel used in the metallic areas of cell phones and a rise in unexplained facial and ear rashes. In October 2008, the British Association of Dermatologists (B.A.D.) first noted this condition, called “mobile phone dermatitis”, and advised doctors to ask patients with skin rashes about their cell phone use. B.A.D. also warned that rashes could occur on user’s fingers as a result of text messaging.

A study of 22 popular cell phones, published in the Canadian Medical Association Journal, found that roughly half contained nickel in areas such as menu buttons, decorative logos, and metallic frames around LCD screens. They recommended that consumers choose phones without metallic accents or materials.

Source: The Human Ecologist (article not available online)

American households are increasingly ditching their landlines in favor of cell phones, and that’s creating public health problems. The National Center for Health Statistics estimates that 17.5 percent of Americans own only cell phones, while another 13 percent rely on cell phones for most calls. The Washington Post reports that this shift complicates health research, making it harder to collect data that reflects the entire U.S. population, and, consequently, to accurately define public health problems and craft appropriate responses.

There are several reasons for this difficulty. For one thing, it takes more time to reach cell phone users, since federal law forbids researchers from using automatic dialers, the method used to connect with most landlines. People on cells are also less willing to cooperate with polls, perhaps because they have to pay for every minute they spend talking. In the end, researchers get fewer completed surveys from cell phone users. According to Scott Keeter at the Pew Research group, they finish one survey for every 9 cell calls, as opposed to one for every 5 calls to landlines.

Researchers are worried about this gap in information, because certain demographics are overrepresented in cell phone-only households—according to a Q&A chat accompanying the article, these include renters, young people, and Latinos. Researchers are testing different strategies to gather information from these groups, including reimbursing people for minutes spent answering questions and supplementing surveys with mail-in components. Some software developers are also addressing the problem, developing data-gathering tools meant specifically for wireless phones. One good example is EpiSurveyor, which was piloted late last year.

Image courtesy of Eric__I_E, licensed under Creative Commons.

(Thanks, American Journal of Bioethics.)

Every new communication method is marked by the technology's first message sent. Colin Barras at the New Scientist rounded up the first messages broadcast with various devices, including the 8,500-year-old Chinese tortoise shells (“woman … eye … window”), Samuel Morse’s “a patient waiter is no loser” telegram in 1838, and “Merry Christmas,” the first text message in 1992.

New Scientist invites readers to submit their predictions for the next communications revolution: “What will be the next communication medium to change the world? And what would your first, historic message be?” One submission will be chosen to win a six-month subscription to the magazine.

I’ll get the ball rolling with my submissions:

1) A banner towed by an airplane bearing a message in LOL speak: “Oh hai! Im up in ur airspace, decorating ur sky!”
2) Subliminal messages embedded in presidential debates: “Attention Joe the Plumber: You are being exploited as a talking point.”
3) Hundred-mile-high lettering etched into the moon’s surface with dynamite: “I Am Writing On the Moon with Dynamite.”

Image by Bill Bradford, licensed by Creative Commons.