For the past five years, the Center for Media and Democracy has singled out the PR hacks most deserving of negative attention, handing out Falsies Awards each year to those guilty of “polluting our information environment” with spin, subversion, and downright dishonesty.

This year’s nominees include Mail Moves America, which insists that junk mail is actually important communication, to “Clean Coal” campaigns from Americans for Balanced Energy Choices. (Both are front groups funded by advertisers and coal producers, respectively). There’s also an opportunity for write-ins if you think a particularly deserving person or organization is missing from the list.

In addition to pinpointing these media evils, the Falsies committee gives out the “Win Against Spin” award to honor those who have been a sharp knife of truth cutting through the B.S.

Voting ends December 1, so cast your ballot and give these nefarious nominees what they deserve!

Image courtesy of the Center for Media and Democracy.

“Let’s take off the gloves,” moderator Paul Schmelzer of the Minnesota Monitor said to his panelists, an assembly of media critics charged with talking about their changing role in an evolving media landscape. The question: What could they be doing better?

Janine Jackson of Fairness and Accuracy in Reporting (FAIR) called for more rounded subjects. Critics get mired in deconstructing the coverage of domestic and party politics, she said. Among the areas in which Jackson would like to read more are the disability community, labor news, and feminist and antiracist criticism. She also noted a tendency to focus heavily on print media, neglecting mediums such as radio. “Wherever the influence is, criticism should be,” she stressed.

Eric Deggans of Florida’s St. Petersburg Times noted that media critics don’t criticize themselves very well, that they’re more cautious when approaching their own institutions. Deggens also pointed out the lack of media criticism on TV; he’d like to see the nightly news dissecting media coverage. “[Producers] don’t think viewers are interested,” he said, “but they could get them to be interested.”

Media Matters for America 's Eric Boehlert suggested refraining from personal attacks. It’s a model that’s worked for Media Matters, which keeps its criticism focused on “comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media,” as opposed to demonizing conservative pundits.

Finally, Diane Farsetta, from the Center for Media and Democracy, chimed in with the need to form partnerships with community, university, and other local organizations. If the media is missing a story, or misreporting the information, instead of “becoming an expert in 30 minutes,” make a community connection, she counseled. Then when you deliver your criticism, you can direct the criticized party to an expert source.

For more on the National Conference for Media Reform, click here.

Failed promises, information so contorted it could be part of a Russian circus, and phony grassroots movements. That’s what unscrupulous PR people use to lie to you! To crown the worst of the worst, the Center for Media and Democracy bestows the dubious honor of its 2007 Falsies Awards, which honor the most egregious instances of “pollution of our information environment.” More than 1,400 people took part in a survey to anoint this year’s winners.

The top prize, the Golden Falsie, was split between the Democratic Party, for sitting on its hands about the Iraq War, and the lobbying group Freedom’s Watch, which has spent the past few months keying up for a war in Iran. The Bronze Falsie was awarded to the baby formula industry, which orchestrated bogus grassroots campaigns to promote the industry’s sacred right to advertise in hospitals. Climate change denialists, FEMA’s faux news conferences, and other purveyors of disinformation were honored as well.  

So what prizes do you give to such, er, dishonored recipients? Well, among other things, the winners get a Groucho Marx mask to hide their true identities. 

—Brendan Mackie