Collaborative Consumption is Overrated

 David and Eric Shareable 
That's me and my OpenROV co-founder Eric Stackpole working on a prototype underwater robot. 

This post originally appeared at Shareable. 

Don't get me wrong, I like collaborative consumption. I think Airbnb makes the world a more interesting place, allowing people have more authentic travel experiences. I love TaskRabbit. I use it all the time for errands. I've written about tool libraries for MAKE Magazine. I get it. Access is certainly more appealing that ownership. For my lifestyle, at least.

But I still think collaborative consumption is overrated compared to the other side of the sharing economy coin: collaborative creation. The true potential of a networked, peer-to-peer economy is just starting to show with the maker movement. And it's not just about what we can consume together, it's about what we can create together.

Sure, collaborative consumption can help you earn some side money, subsidize car ownership, or have a more human-centered vacation, but rarely can it help you learn new skills, build a small business, or drive a new industry. Collaborative creation is about building new forms of wealth, not just sharing it. Collaborative consumption isn’t designed to create high-skilled, meaningful livelihoods for users. From personal experience, I believe that the skill-building, job-creating potential of the maker movement is more important than a new way to consume. It can address one of society’s biggest problems -- high unemployment, especially among young adults like myself.
   
As Chris Anderson eloquently described in his new book, Makers, the Internet is the prototype, the model for how to create with wide participation. And now we're seeing the same surge of creativity with stuff, and it's changing the way we experience the objects in our lives. From 3D printing to makerspace communities, Etsy to Kickstarter, the maker infrastructure is maturing to a stage where literally anyone can make significant contributions.

I've had a front row seat to this emerging trend. I've been writing the Zero to Maker column for MAKE, chronicling my journey from total beginner to improving amateur. After losing my job in 2011, I felt I didn't have much of a choice. I knew I wanted to get out from behind the computer, but I also had zero technical experience. Luckily, I found the maker community to be friendly and empowering.

I started an open-source underwater robot project with my friend (and hero) Eric Stackpole. In the last year, OpenROV has grown from a conversation between me and Eric into an award winning open-source project as well as a fledgeling business. We're not making much money, but we're fine with that. We've found something much more valuable: a global community of collaborators who are working hand-in-hand to democratize ocean exploration. The experience is rich in community as well as what Eric and I refer to as "Return on Adventure."

Neemo robot 
 The OpenROV underwater robot in action. 

My Zero to Maker experience at TechShop has been a shining example of the true potential of the sharing economy - both collaborative creation and consumption. The tool-access afforded by the makerspace was critical in my development, because without the shared-resource model my plight would’ve been impossible. But the real value - the meat on the bones - was the way members and staff supported our project. OpenROV simply wouldn't exist without the communities that have supported us: TechShop, Kickstarter, and the larger maker community.

It’s the process of creation that instills meaning into the products we use. Consuming together can’t inject meaning in the products around us. Moving away from a culture of rampant over-consumption will take much more than changing our eating, driving, and buying habits.  It’s going to take a whole suite of new values, technologies, and experiences. The maker movement is an opportunity to build that re-imagined future.

Perhaps the most encouraging news is that it's more accessible than ever to get involved. It seems that every maker I meet had a similarly warm welcome. Each feel a duty to pay it forward, which builds a culture of inclusion and possibility. The tools that seemed so intimidating when I got started, like 3D printers and CNC machines, each came with someone, either local or online, who did a great job teaching. Even something as crazy as an open-source underwater robot project was able to find a supportive home.

The experience has opened my eyes to the potential of collaborative creation. Lucky for you, anyone fluent in collaborative consumption already has many of the skills needed to thrive in the maker world. After all, they’re just two sides of the same movement.

David Lang is the co-founder of OpenROV as well as the author of the book-in-progress, Zero to Maker. 

Share Your Way to Wealth

The Benjamins photo by Tax Credits
Photo by Tax Credits, licensed under Creative Commons 

This article originally appeared on 7x7.com and is reprinted with permission. 

September 17, 2010. At a monthly gathering of 50 executives, I listened to a one-minute piece of advice from each about Shareable, the nonprofit online magazine I cofounded a year earlier. We believe that sharing our resources is more fulfilling than our outdated earn-and-spend MO and that sharing can address issues like poverty and global warming. Due, in part, to the recession, a wave of sharing platforms have cropped up, making it possible to create an entire lifestyle based on sharing cars, housing, nannies — even money. In that meeting of the minds, one message broke through: If I want to lead a movement toward a new sharing economy, I need to show the world how I, myself, share in everyday life. So began my year of living the shareable life, which I chronicled on shareable.net. Unsure at the outset whether my experiment would make a difference, I began in January of 2011, armed with the knowledge of several Bay Area-based services that help people share. I tried about 30 ways to share and saved a ton of money. Here are the highlights.

Experiment No. 1: Sharing Cars
I donated my beloved 1986 Volvo surf wagon to charity back in 2009. For the most part, I rely on my bike and public transportation and use my wife’s car on weekends. But, when her car isn’t available, I rent cars the old-fashioned way — at Enterprise. Each time I rent, I’m forced to endure the robotic corporate ritual of being pitched insurance. I say no every time. Finally at my wit's end, I decided to rent my next car from a human.

Enter Getaround, an online peer-to-peer car sharing service that helps you find a car in your neighborhood or rent out your own by the hour or day. I’ve been able to find cars at half off the price of major rental companies, and Getaround handles the details. Of course, sharing isn’t always easy; Getaround is only available in a few places (SF Bay Area and Portland), and the process can be inconvenient. Once you make your rental request, the car owners must accept before you get the keys. They might not check their email. And they can turn you down.

My first Getaround rental was from Sara, an eco-minded paralegal who lived near my house. After storing my bike in her garage and eating strawberries from her aquaponic garden, she handed over the keys to her Toyota Scion, known as DaffodilPickle on Getaround. As I got in the driver's seat, I thought of my nightmare scenario — wrecking the car of this sweet person who is trying to do something nice for the environment. Assured that the car was insured by Getaround, I drove away thinking, “Holy shit. I just rented a car from a stranger!”

The bottom line: Going car-free saves money. AAA estimates that driving a big car costs 92.6 cents per mile in all. At the national average of 10,000 miles a year, that’s more than $9,000. By sharing cars in 2011, I saved $4,000. 


Lending Club offers solid returns for social lending. Photo by Jeremy Vohwinkle. L icensed  under Creative Commons. 

Experiment No. 2: Breaking Up with the Bank
After a long, tumultuous relationship with Wall Street, I broke it off permanently in 2011. The abuse was just too much. Our bank, Wells Fargo, had skimmed $1.8 billion in unnecessary overdraft charges from its clients, and my wife and I lost $10,000 in stocks thanks to mismanagement by our retirement fund manager.

So we cashed in everything we could. We sold stocks or bonds that seemed risky and decided to give LendingClub a try. Why not lend money to strangers? It may not sound like the safest bet, but the advantages of social lending are compelling.

Social lenders broker online deals between individual borrowers and lenders at better rates than what banks offer. For instance, instead of the sub-one-percent return I used to get from my savings account, I’m now earning nine percent, LendingClub’s average. This is within spitting distance of long-term stock market returns (around 12 percent if you invest passively in an index), but with much less risk and volatility. LendingClub makes it safe to invest, sorting loans by risk, return, and term. The service encouraged me to make small $25 loans to many people. I found the loans I wanted in 30 minutes.

In one year, I’ve invested about five percent of our retirement savings in LendingClub. No defaults yet. One late payment. Investing this way is more work than a savings account or a mutual fund — I have to regularly reinvest — but it’s worth it. In 2011, my LendingClub income was $508 at a 9.2 percent annual return. That’s $148 more than I earned in the stock market in 2010. (I’m a horrible stock market investor.)

Experiment No. 3: Redefining the Rental
I needed a hotel for five nights in New York. After searching first on Hotels.com and finding a string of rooms all priced at more than $300 a night, I decided to check out Airbnb, the San Francisco-based peer-to-peer service where you can find private vacation rentals and short-term stays or host travelers in your own home. It was there that I booked a one-of-a-kind stay in a cabin inside a loft — you heard right — for $75 a night in Brooklyn.

When I arrived at my cabin-in-a-loft, my architect-host Terri served me a frosty beer and her delicious, homemade organic vegetable chili. Sitting at her kitchen table, Terri told me how she hoped the cabin would be a cozy little getaway inside her big open space. She also shared her tips for local restaurants and offered me a homemade brownie for dessert.

Terri’s warm welcome set the tone for my stay, and I went home feeling uplifted. I felt good about the world. And I saved more than $1,000. 

Experiment No. 4: Coworking
In March of 2011, my nonprofit, Shareable, moved into Hub SoMa, a 20,000 square-foot open-plan office shared by companies including The Biomimicry Institute and Change.org. For folks who would otherwise work at home or in a coffee shop, the Hub is appealing because of its community-focused coworking space that brings a certain amount of serendipity to the office. On any given day, opportunity may meet you on the spiral staircase — that’s where I scored from Hub CEO Cory Smith a rubber stamp that says, “This once belonged to:” (perfect for a swap) — or at the host desk, where Roe Cummings gave me a great tip for a story on Shareable. I even landed a $6,000 grant for Shareable on a lead from a fellow member.

Here’s how it works: Pricing is structured much like a gym membership, letting you pay based on your level of use, from 25 hours a month to a full-time private suite. Next year, Shareable will pay just $4,700 for our three employees (who have memberships ranging from 25 to 50 hours a month). My membership is $119 — $56 less a month than my old desk in a depressing office.

Working out of Hub is flexible, low-cost, and has no administrative overhead. Plus Shareable doesn’t have to negotiate a lease or worry about utilities, cleaning, or security. It’s all included. Approximate savings: $2,000 a year. 


Hub SoMa offers a ready-made office space to be shared. Photo by Sarah Brooks L icensed  under Creative Commons. 

Experiment No. 5: The Nanny
My biggest savings came when our son, Jake, was born. We’re two working parents, and the idea of leaving him, just a tiny child a few months old, alone with strangers repulsed us. And we couldn’t afford a private nanny, which would cost us around $35,000 a year. We decided to investigate nanny sharing.

The trick is to find the nanny first. Once we had her, other parents felt more comfortable because they could see what they were getting into. For two years now, we’ve shared our nanny, Vilma, with two other families. She’s great. She stays with Jake on weekdays at our house. Our friends, Tam and Stuart, drop off their daughter, Taryn, three days a week. Maryann and Mark drop off Kayla on the remaining days.

I think we’ve been lucky. The arrangement is more flexible than daycare, and we found a nanny Jake loves. She provides a high level of care and is perfectly reliable. Of course, if Vilma calls in sick, one of us has to call in sick. But we’re not responsible for the other family’s childcare in case of a last-minute cancellation. We all save money, and our nanny makes more than she would working for just one family. It’s a win-win-win. Savings in 2011: $10,800. Plus, we’ve made new friends for potluck dinners, and I get to spend time with Jake on days that I’m working from home. Priceless.

My year of living the shareable life taught me some surprising lessons. The toughest to swallow is that the modern world isn’t designed for sharing — yet. In most states, renting your car to a neighbor may put you at risk of losing your insurance should your neighbor wreck it. And, in New York, it’s actually illegal to rent your apartment for stays longer than 30 days. Change is difficult. I’m no Pollyanna.

But the architect Buckminster Fuller once said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Those 50 executives were right: The world needs role models in order to make change. I hadn’t thought my blog would make a difference, but I was wrong. My story was picked up by Fast CompanySunset, and NBC Nightly News, reaching tens of millions of people with the message that sharing is both good for the soul and a savvy financial move. At the end of the day, I reaped the personal reward of sharing with my neighbors. And I have an extra $17,000 in my pocket. 

Crowdfunding Goes Hyper-Local

 Bolocco Family celebrates, 1987 


This post originally appeared at Shareable.net.

There used to be a time when, if you wanted money to create public art, produce your invention, or start a company, you had to appeal to higher authorities. Big banks, wealthy relatives, local governments--they had the green, and we the humble innovators had to prove we were worthy of it. 

Thanks to the internet and the rise of collaborative consumption, however, this bureaucratic bottle neck need no longer stifle our entrepreneurial spirit. Ever heard of a little startup by the name of Kickstarter? This online crowdfunding forum created a place for individuals to showcase their ideas, and appeal to the masses for financial backing. Turns out, there are millions of people willing to chip in a few dollars to help bring fantastic concepts to market. Now Kickstarter is the world's largest funding platform for creative projects, raising a total of $327 million dollars and counting. 

With this kind of success, it's only natural that different iterations of Kickstarter would emerge. There have been many imitators, some successful, some not. What's setting the latest crop of crowdfunding platforms apart from the rest is a passionate focus on local projects. Instead of looking for backers in all four corners of the world, these hyper-local fundraising outlets are helping to connect local entrepreneurs with their neighbors in an attempt to energize local economies, and create lasting relationships between innovators and their supporters.

Lucky Ant
Unlike Kickstarter, which launches hundreds of campaigns a day, Lucky Ant features only one project per week. Also unlike other crowdfunding platforms, the projects chosen are all already established businesses. Members list their neighborhood when signing up, and every week Lucky Ant lets them know about a local business that needs to be funded. The great part is, you get rewards and perks from the business in which you invested, creating a lovely little reciprocal loop designed to keep you coming back for more. Founded last year, Lucky Ant is currently operating in Downtown New York City with plans to expand to more cities this year.

Community Funded
Founded in the sunny little town of Fort Collins, Colo., this crowdfunding platform is focused on finding and spotlighting projects in the community that might otherwise be swept under the carpet. Among other things, CommunityFunded supporters recently prevented a two-screen, downtown movie theater from closing, and helped a local designer realize her dream of having a storefront to showcase her clothes. If you don't see a project that piques your interest, there's also an open fund that helps CF provide a boost to campaigns that need it.

SmallKnot
SmallKnot
is a crowdfunding platform designed exclusively for small, independently-owned businesses. No franchises. No big box stores. Smallknot aims to help local businesses connect with fans and gain new customer by offering products or services in return for providing financial support. For instance, making a small investment in the Saucey Sauce Co. (actual name) will earn you a 3 pack of their newly bottled Vietnamese dipping sauces, but a big investment earns you a private dinner for four. "If you desire a neighborhood full of diverse and independent businesses," write the SK founders, "you have the power to step up and ensure your neighborhood stays that way."

Do you know of a hyper-local crowdfunding platform that belongs on this list? Share it in a comment!  

Image by Jorge Barrios, in the public domain. 




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