Nearly everyone knows the adage don’t kiss and tell—but what if we ought to apply the humble ethos to books? Writing for The Walrus, Adam Sternbergh argues that reading is a supremely intimate act, singular among the arts in the way that writers “hijack” our minds.

“Consider something even as silly and modest as this article,” Sternbergh writes. “I’m in your head right now. You have graciously allowed me to slip inside the private sphere of your consciousness, if only for a few minutes.  . . . This is very different from how we experience any other kind of art: No matter how much you enjoy a painting or revel in a symphony, there’s not a sense that the painter has hijacked your eyes or the composer has hijacked your ears.”

Thus, Sternbergh concludes: “So if reading—in this sense of pleasurable invasion—is a sexual experience, then the book club is the equivalent of a locker room. It’s the place where we gather to swap and compare notes after the fact, clumsily recounting the deed in a way that can’t help but undermine and cheapen the very experience we’ve gathered to celebrate.”

Is it a sign of how far solitude has fled from our socially-networked culture that reading a book, adoring it, and not trying to explain why to anyone . . . sounds like quite a clandestine thrill?

Source: The Walrus

Image by Stephen Brace, licensed under Creative Commons.

On October 26, Yahoo will pull the plug on the online community web hosting site Geocities. Though it is mostly remembered as a hideous, antiquated, pre-internet boom startup, it was one of the most popular websites of the 1990s. The community-policed “cities” allowed users to create individualized web pages, and was, in some ways, a precursor to the more modern corporate-owned online communities like MySpace, Facebook, and Blogger. “The demise of GeoCities is not just the disappearance of a gif-riddled online ghost town,” Phoebe Connelly writes for the American Prospect, “it's the death of a pioneering online community.”

Now that the website is shutting down, groups like the Internet Archive are scrambling to preserve the information that GeoCities once held. The struggle reminds users, according to Connelly, “that just because something is published on the Internet doesn't mean it will last forever.” And when the information is published on a corporate-owned website, the choice isn’t really up to you.

Source:  The American Prospect

Burger King has inadvertently set a price on Facebook through their new “Whopper Sacrifice” application, according to Jason Kottke. Facebook users now can cash in on their virtual friendships by deleting 10 friends in exchange for a free Whopper. If the burger costs $2.40, that means each friendship is effectively worth $0.24.

That simple equation puts a number on a question that has plagued tech experts: How much is Facebook worth? There are 150 million users on Facebook, with an average of 100 friends. According to Kottke’s math, this places the overall value of Facebook at $1.8 billion, far lower than the $15 billon assumed when Microsoft invested in the company, but still a fair chunk of change. (For all the work, visit Kottke's blog post.)

The question of how much a Facebook friendship is worth, and who owns those friendships, could define the future of the social networking industry. The July-August issue of Technology Review profiled some of the innovative efforts to place value on social networking sites, and how some of those sites are leveraging social connections to actually make money. Though many assume Facebook to be one of the most successful companies on the internet, according to writer Bryant Urstadt, the company still hasn’t figured out how to use all their attention and social connections to create a real business.

The Mars Phoenix Lander has accrued thousands of friends and fans on Facebook and Twitter since “dying” last week, when the red planet’s freezing temperatures ended the machine's functionality, Scientific American reports.

NASA spokeswoman Virginia McGregor became a pseudo-celebrity when she began transmitting Twitter tweets and Facebook messages on the lander’s behalf. This proves that 1) social networking is inescapable, even in space; and 2) humans can mourn inanimate objects in record numbers.

For a space program with a history of public relations problems, harnessing the power of social networking to eulogize the Phoenix was a brilliant bit of marketing, and a great way to exploit the sentimentality of space geeks like [sniff] yours truly.

Imagine if your TV could see you sitting on your couch knitting, or doing a crossword puzzle, or drinking heavily, and tailor its commercials specifically to those activities, in real time.

That’s pretty much what MySpace is helping its advertisers accomplish with increasing precision, ReadWriteWeb reports. By employing “hypertargeting”—the meticulous manipulation of advertising based on individual users’ stated interests—online advertisers make old models of demographic targeting seem haphazard and inefficient.

Because MySpace users can edit their profiles in extremely granular ways—specifying everything from their age to their weight, level of education, and whether they want children—advertisers can fine-tune their messages accordingly. What’s most ingenious about this tactic (or alarming, depending on your point of view) is that MySpace allows users to list activities like “drinking” and “partying” as favorites, giving notoriously effective liquor advertisements a direct conduit into their hypertargeted audience.

With Facebook, MySpace, and similar sites experiencing unprecedented popularity, gamers have started tapping into the power of social networks. "Social networking is a game in and of itself," explained Jennifer Pahlka, co-chair of the Web 2.0 Expo in San Francisco. One example reported by BBC News is Mytopia.com, a site that lets users play Soduku, hearts, backgammon, and other games over MySpace and Facebook. Mytopia.com co-creator Guy Ben-Artzi says that playing these games over social networking sites with friends makes gaming more meaningful.

Expanding the definition of social networking, Gamelayers, currently being developed, is experimenting with turning the entire web into a gaming platform. Dubbed a PMOG (passively multiplayer online game), Technology Review reports that players download a tool bar onto their browsers, allowing them to participate in an online scavenger hunt through the web. Participants can leave gifts and popups, and send instant messages with other participants as they search the web on themed missions. As an example, Gamelyayers’ CEO says that Warner Brothers could create a Batman-themed mission to promote the new superhero movie.

If promoting the new Hollywood blockbuster doesn’t fit your idea of “meaningful,” researchers at the University of Washington have created a game that could eventually lead to a cure for HIV, according to ScienceDaily. The game Foldit creates a competition out of protein folding, a process of shaping biological building blocks that plays a crucial role in the human immune system. “There are too many possibilities [of protein shapes] for the computer to go through every possible one,” said David Baker, one of the game’s creators. Instead of relying on the computer, the game invites people to tap their intuition and come up with creative solutions for protein shapes. The goal, according to Baker, is “to use the brain power of people all around the world to advance biomedical research.”

If, like me, you tend to obfuscate the meaning of your sentences using abstruse yet mellifluous words, or if you have a penchant for going all sesquipedalian on your interlocutors, have I got a social networking site for you. It’s called Wordie.

On Wordie, which is “like Flickr, but without the photos,” lovers of the English language can list their favorite words and share their lists with other linguaphiles in a supreme act of literary didacticism. Just don’t get wordasphyxia.

—Brendan Mackie

It was only a matter of time before those computer-kid Millennials found a way to engage in issues outside their Facebook communities. And they did it without ever leaving their keyboards. The technology blog TechCrunch reported last week on The Point, a social networking site launched in September that allows armchair activists to force change through petitions and ultimatums without risking arrest or discomfort. Users join campaigns—anonymously, if they choose—promising to take action once a certain number of other people agree to do the same. This tipping-point strategy enables safety in numbers, negating the possibility that you’ll be the only one pelting your boss with dead rats from the picket line.

  —Morgan Winters