What Obama’s Victory Means for Technology

Though it received little attention in the campaign, technology policy has been on Obama’s presidential agenda for some time.

Almost a year ago, Obama revealed his plan to create a new cabinet position for a Chief Technology Officer, who “will ensure that our government and all its agencies have the right infrastructure, policies, and services for the 21st century,” according to Obama’s new web site, Change.gov. Wired’s speculative laundry list of candidates for the post includes everyone from Google CEO Eric Schmidt to Dr. Evil.

Andrew Rasiej, founder of Personal Democracy Forum and techPresident, tells Information Week that, “If someone of the caliber of Eric Schmidt were to be asked to serve this country in the White House, I think you would see a far quicker adoption of policies that not only help the tech industry but help the tech industry help the country and the world.”

Obama has also pledged steadfast support for net neutrality, digitizing medical records, and expanding broadband access. Information Week calls him the “first presidential candidate to unveil a wide-reaching and in-depth technology agenda.” However, there are potential downsides of an Obama presidency for technology, writes CNet. For instance, “For technology firms, a substantial downside—and one that's difficult to overstate—is how hostile a solidly Democratic Congress and White House could be toward free trade.”

Obama Dramatically Outpaces McCain on YouTube

You Tube logoThe blog techPresident used simple math to compare the presidential candidates’ presence on YouTube, and the numbers suggest that the Obama campaign has a more robust internet strategy. By multiplying the length of each Obama and McCain YouTube video by the number of views it received, the blog arrived at the candidates’ “YouTube video total watch time”:

Obama: 14,548,809.05 hours

McCain: 488,093.01 hours

If the campaigns had purchased that airtime on TV, it would’ve cost Obama an estimated $46 million, and McCain about $1.5 million (see techPresident for details on the math).

The numbers aren't perfect: The watch time and cost calculations account for only the videos generated by the campaigns, the watch times assume that videos were viewed in full, and comparing TV advertising to YouTube views is not “comparing apples to apples,” techPresident acknowledges. Still, the dramatic gap found here is likely indicative of the extent to which each campaign is capitalizing on this new frontier of internet campaign messaging.

And as the 2008 election season nears its conclusion, Obama and McCain aren't the only candidates continuing to populate the site with creative campaign gems. Take this video from Alaska Democrat Diane Benson, titled "Experience":

Well Diane, "Experience" was successful in at least one respect: It made the cut for Politico's 10 worst ads of the cycle. As for converting votes, I'm not so sure.




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