Farming the Seas for Vacuum Cleaners

Electrolux - IndianYou’ve heard of the Pacific Trash Vortex, the floating, non-biodegradable landfill between California and Japan that swirls in a circumference at least as large as the state Texas, but did you know that there are four other trash vortexes—one for every large expanse of ocean?

We’re pitching the worst of our plastic crap into the deep blue sea, and while it’s easy for us landlubbers to ignore the wave-surfing garbage (out of sight, out of mind), the chemicals used to fabricate plastic are killing marine life and poisoning our food. Wouldn’t it be nice if there were vacuum cleaners to suck up all of the man-made flotsam bobbing on the high seas? Well, now there is. Sort of

Electrolux, an eco-savvy Swedish household-appliance company, has built a small line of vacuums made in part with plastic reclaimed from trash whirlpools. (And by small, we mean five). The company sent teams out on boats to collect plastic from each of the five vortexes, and with the day’s catch it assembled machines that make your Hoover look downright homely. With a minimal palette and repeating square shapes, the vacuum made from the Indian Ocean’s plastic (pictured left) even looks like it’s from the future.

It’s a small-scale production with big-time implications: Electrolux has shown that we can extract waste from polluted environments, recycle it, and create tasteful second-generation products.

 Elextrolux Flotsam 

 Repurposed plastic flotsam collected from the Pacific Ocean. 

Electrolux Pacific 

Perhaps critiquing how we perceive our natural environment, the vacuum made of debris from the Pacific Ocean looks like a beach. 

Electrolux Baltic 

Made with packaging for candy and food, the Baltic Sea edition drives home how much plastic we "consume." 

Electrolux North Sea 

Technicolor plastic littered the otherwise drab North Sea. 

Electrolux Mediterranean 

The Mediterranean Sea vacuum proves that we've literally left our footprint on oceanic ecosystems. 

(Thanks, Fast Company Design.)

Images courtesy of Electrolux . 

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Getting Drunk, the Ethical Way!

martini 

Have you ever been sipping on a glass of merlot, thinking to yourself with vague anxiety, “God, I wonder if this wine was filtered with tropical fish bladders?” Sure you have. Now, thanks to Ethical Consumer, you can find out whether or not your favorite winery uses isinglass—a fining agent derived from fish swim bladders used to remove organic compounds in wine—along with various other ethical lapses committed by dozens of beer, wine, and spirit brands.

The survey depends on a rigorous rating system of 19 categories complete with charts so packed with information they kind of make your head spin: environmental impact, workers’ rights, animal testing, and irresponsible marketing are just a few of the factors taken into account to produce the given brand's overall Ethiscore.

Not surprisingly, the better-known brands tended to receive a lower Ethiscore than the more obscure ones: Guinness, Johnnie Walker, Smirnoff, and ASDA (Wal-mart’s brand of wine…gross) all scored at the bottom of their respective categories. Steller wine, Tennents beer, and Highland Harvest whiskey boasted the top rankings.

While this latest report requires a subscription to access, Ethical Consumer’s website offers free buyers’ guides on tons of brands of alcohol to ease your mind this holiday season and help you get your extended family liquored up while simultaneously saving the whales. Or something.  

Source: Ethical Consumer(subscription required)  

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Image by Tommy Gooch, licensed under Creative Commons . 




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