Gannett Launching Weeklies in Lansing Boise

Julie Madsen
September 4, 2002


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Gannett Launching Weeklies in Lansing, Boise, Ann Hinch, Association of Alternative Newsweeklies
Gannett, the mega-publisher best known for its USA Today, plans to invade Boise and Lansing, and alternative weeklies in the areas are preparing for some stiff competition. Ann Hinch, writing for the Association of Alternative Newsweeklies, notes that local weekly publishers are worried about the advertising dollars that the new weeklies will eat up, and are skeptical about the quality of news that the papers will carry. Gannett's Lansing paper, REAL life, will feature 'places to go, things to do,' entertainment, pop culture, sex, music, and hot issues aimed at an 'active, busy, Gen-X market,' according to its editor, Michael 'Mickey' Hirten. But Berl Schwartz, publisher of the Lansing weekly City Pulse, sees hypocrisy in the paper, saying it 'will have no teeth.' 'What is it an alternative to?' he asks. 'Itself?'
--Julie Madsen
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