Our Addiction to Amazon, FedEx and the Culture of Immediacy
We have come to rely on having anything anywhere at anytime, all the while remaining apathetic to the complexities demanded by a culture of immediacy.
The result of FedEx, Amazon, and their logistical kin working to such precise parameters is the creation of a culture of immediacy.
Photo by Flickr/Drew Stephens
The shoes arrive from Nevada to your home in Kansas City in 48 hours. They don’t fit. No problem; logistics is a two-way route. You send them back. The shoes have traveled 1,600 miles, not counting the route from Brazil where they were manufactured. No one said logistics is sustainable.
Photo by Flickr/Lkarasawa
Amazon was not just enhancing its stock of goods but, more importantly, was buying retail and customer information to increase its dominance and accumulate control over virtual retail markets. Amazon knows everything about each one of its customers. Individualism is masterminded.